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BP&O Collections — Pastels In Branding

Opinion by Richard Baird Posted 8 May 2017

BP&O Collections — Pastels In Branding

A collection of some of the best brand identity, packaging and graphic design projects that effectively utilise pastel colours, reviewed and published on BP&O. This post features work by Studio fnt, Post and Socio Design, and covers simple logo and stationery projects, and extends to broader brand identity programmes that include packaging and a variety of print communications. Be sure to click the images to read more about the project and the intentions of each design. Check out more from BP&O Collections here.

Di Beppe by Glasfurd & Walker, Canada

Pastel Colour in Branding – Di Beppe by Glasfurd & Walker, Canada

REF by Kurppa Hosk, Sweden

Pastel Colour in Branding – REF by Kurppa Hosk, Sweden

NAU by Design by Toko, Australia

Pastel Colour in Branding – NAU by Design by Toko, Australia

Sydlexia: Making Sense Of Dyslexia by BBDO Dubai, UAE

Pastel Colour in Branding – Sydlexia: Making Sense Of Dyslexia by BBDO Dubai, UAE

Organic Fertilizer of Awaji Island by UMA, Japan

Pastel Colour in Packaging – Organic Fertilizer of Awaji Island by UMA, Japan

Mona De Castellarnau by Anagrama, Mexico

Pastel Colour in Branding – Mona De Castellarnau by Anagrama, Mexico

LeMise by DIA, United States

Pastel Colour in Branding – LeMise by DIA, United States

Johnny Roxburgh by Bunch, United Kingdom

Pastel Colour in Branding – Johnny Roxburgh by Bunch, United Kingdom

Surname & Surname by NB Studio, United Kingdom

Pastel Colour in Branding – Surname & Surname by NB Studio, United Kingdom

Twice Fashion by Socio Design, United Kingdom

Pastel Colour in Branding – Twice Fashion by Socio Design, United Kingdom

Room Essentials by Collins, United States

Pastel Colour in Packaging – Room Essentials by Collins, United States

Brae by Studio Round, Australia

Pastel Colour in Packaging – Brae by Studio Round

Hulser & Rose by Post, United Kingdom

Pastel Colour in Branding – Hulser & Rose by Post, United Kingdom

FS Silas by Believe in, United Kingdom

Pastel Colour in Branding – FS Silas by Believe in, United Kingdom

Virginia Hayward by Salad, United Kingdom

Pastel Colour in Branding – Virginia Hayward by Salad, United Kingdom

Checklist by Anagrama, Mexico

Pastel Colour in Packaging – Checklist by Anagrama, Mexico

Milk Lab by Studio fnt, South Korea

Pastel Colour in Branding – Milk Lab by Studio fnt, South Korea

Mi&Mall by Atipo, Spain

Pastel Colour in Branding – Mi&Mall by Atipo, Spain

Fisix by Mucho, Spain

Pastel Colour in Branding – Fisix by Mucho, Spain

Summerhill by Blok, Canada

Pastel Colour in Branding – Summerhill by Blok, Canada

Well Coffee by Bond, Finland

Pastel Colour in Branding – Well Coffee by Bond, Finland

East Sydney Early Learning Centre by Toko, Australia

Pastel Colour in Branding – East Sydney Early Learning Centre by Toko, Australia

Label Lab by TM, United Kingdom

Logotype and invitation by TM for Label Lab, The Forum for Label and Packaging Innovation, hosted by Arconvert.

Helsinki Food Company by Werklig, Finland

Pastel Colour in Branding – Helsinki Food Company by Werklig, Finland

Violeta by Anagrama, Mexico

Pastel Colour in Branding – Violeta by Anagrama, Mexico

F32 by Blok, Canada

Pastel Colour in Branding – F32 by Blok, Canada

The Dayrooms by Two Times Elliott, United Kingdom

Pastel Colour in Branding – The Dayrooms by Two Times Elliott, United Kingdom