BP&O Collections — Material Thinking27 June,2017
Selected by Richard Baird.
A collection of brand identity and packaging design projects published on BP&O that feature a distinctive material component, be that in external shape or internal structure, choice of substrate or print finish. This post includes work by Bibliothèque, Bedow and Mucho, and covers a variety of print finishes, material choices and production techniques.
Although many of the featured projects could be described as being stylistically compelling, their materiality is firmly rooted in concept, rather than the final beautification of type and image. For example, Mucho draw on locality for their work with Sant Francesc, Bibliothèque channel European and South Pacific heritage across the menus for restaurant Mere, and Filthymedia play with the industrial associations of Boxpark.
This post looks to showcase a variety of approaches, and intentionally moves between the abstract and the literal, the visceral and intellectual, and from the simple to the rich. Be sure to click the images to read more about the ideas that underpin the material expression of each project. This post will be continually updated, so bookmark and check back later, or take a look at more BP&O Collections here.
Dr Jart+ by Pentagram, United States
Pentagram’s Paul Scher and team use the structural vernacular of mechanical maintenance and art supplies, and allude to smooth skin through the shape, colour and surface texture of Dr Jert+’s new packaging with the intention of creating a careful balance of the aesthetic and the remedial, tactile reassurance and shelf impact.
Mere by Bibliothèque, United Kingdom
Bibliothèque touch upon on the European and South Pacific heritage of Mere’s founders, Monica and David Galetti, and the interior design of the restaurant in the intersection of materials. And go on to draw a parallel with culinary craft in the inlaying of materials, a process of extensive experimentation and careful production in collaboration with French workshop Imprimerie du Marais.
Ekta Sketchbooks Vol. I–III by Lundgren+Lindqvist, Sweden
Lundgren+Lindqvist play with the line between art book and journal for Swedish animator, sculptor, designer and illustrator Daniel Götesson. Ekta Sketchbooks function as a facsimile of the artist’s process, moving between moments of spontaneous expression and images that have a completed quality. Utilising the universal form and material qualities of a notepad, alongside essays and hand finished and numbered details, Lundgren+Lindqvist draw the reader closer to the artist.
Karla Black + Kishio Suga: A New Order by O Street, UK
O Street look to express the thematic commonality yet geographical difference between the sculptors Karla Black and Kishio Suga as part of their shared exhibition A New Order at Modern One, Scotland.
This is explored graphically through the intersection of artist names and a shared typeface, yet divides these through colour and motion. An interesting material component is introduced in the use of a semi- transparent paper, and in the printing of one name front and the other on the back. This brings a diffused quality to Kishio Suga, and serves to connect and divide in an interesting manner.
Anna Bjerger Book by Bedow, Sweden
Bedow make a personal connection to artist Anna Bjerger, and draw on the tactile vernacular of boxes of loose photos and the material flourish of classic photo albums through finger prints, robust unbleached box and leather bound and embossed book.
Sydlexia: Making Sense Of Dyslexia by BBDO Dubai, UAE
For Sydlexia, BBDO Dubai find an intelligent meeting point between compelling and modern single sheet graphic expression of fractured words and the material play of completing these words through the creation of origami animals.
Sebazzo by Bunch, United Kingdom
Design duo and studio Sebazzo bring a crafted approach to digital services. This is expressed by Bunch in the process of paper marquetry, the bring together and inlaying of dyed boards. The dual colour of business cards, and the bisection of name is informed by the partnership at the heart of the studio.
Campus by MultiAdaptor, United Kingdom
There are some neat techniques mixed in with MultiAdaptor’s brochure for Google’s Campus, a co-working and events space, as part of a broader brand identity programme. Highlights include the use of white bordered photography, the use of proportion and colour to break up pages, and the interplay between the very personal (image), the industrial (type) and creative play and design craft (colour, material, cuts, binds and finishes). It is busy but considered, with a pleasant and unexpected scrapbook quality that feels well-suited to a start-up hub of community, activity and creativity.
Label Lab by TM, United Kingdom
Label Label, through exhibition and talks, intended to showcase the potential of Arconvert’s new papers and boards in branding and packaging. Design studio TM, through form, colour and texture, utilising much of the adhesive paper range across invitations, explores the theme of creative potential.
Highlights by Studio fnt, South Korea
Fondation Cartier’s building, designed by renowned French architect Jean Nouvel, is celebrated for its interplay between structure and nature, and the transition from outside and inside, achieved by a prominent steel frame and glass panels, which extend out past the building.
Studio fnt explore this in the visual identity work for Highlights, an exhibition of work from Fondation Cartier at Seoul Museum of Art, using a reflective silver block foil. This brings the viewer and outside space, its changing for and light, right into posters, invitations and catalogue.
Skovin by Heydays, Norway
Design studio Heydays goes for clarity, universality and natural variety in their work for Norwegian floor specialists Skovin, creating business cards from wood veneer.
FS Silas Launch Campaign by Believe In, United Kingdom
Believe in, for their work on the FS Silas launch campaign, created a concept that draws its inspiration from the dossiers and secret files of espionage, as well as type specimens of the 50’s and 60’s. This is expressed materially in the combination of pastel coloured papers and manilla folders and boards.
Enea by Clase bcn, Spain
Rather than the glossy catalogue of corporate business Class bcn give contemporary furniture design and manufacturing company Enea a smaller crafted quality in the use of uncoated material choices, different paper sizes and simple binding.
Don Alonso de Suquía by Bermudez, Porta & Casasus, Spain
Bermudez, Porta & Casasus slice through the cover of a limited edition novella to playfully convey the profession of protagonist and swordsman Don Alonso de Suquía. The material texture and debossing of the cover, alongside colour and typestyle, effectively plays with period and setting. It has a conviviality and unusual quality to it, of the smile in the mind variety that largely avoids the gimmicky in the overall restraint and communicatively concise nature of the job.
Old Spike by Commission Studio, United Kingdom
There are a few of neat ideas at play in Commission Studio’s work for coffee roaster Old Spike. Some are universal like the use of a block foil, high quality boards and the structural language of luxury boutique shopping bags. Some are subtle and conceptual like naming (a reference to the former workhouse the roaster now inhabits) and the connection between hard manual labour and premium quality. Others are practical, such as structural design that satisfies a need for strong shelf presence and a robustness for subscriptions sent out by post.
Yumn by Filthymedia, United Kingdom
Filthymedia draw on and reinterpret the industrial associations of Croydon’s Boxpark as high visibility yellow papers and concrete grey boards to punctuate the traditional material flourishes of restaurant Yumn.