BPO


Bottura by Foreign Policy, Singapore

Opinion by Richard Baird.

Branding for Singapore based Italian restaurant Bottura by graphic design studio Foreign Policy

Bottura is an Italian restaurant and food store with space in Singapore’s Suntec City Mall. It has a contemporary interior of exposed utilities painted black, white suspended ceiling and surfaces, dark wood and steel furniture, glass, concrete and steel counters, warm spot and low-hanging lights and an open kitchen working from authentic family recipes rooted in the owner’s hometown of Bologna. This interior is punctuated by a bright, high contrast and convivial brand identity, developed by graphic design studio Foreign Policy, informed by the restaurant’s fusion of tradition and modernity, and extending across menus, coasters, packaging and signage.

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Gallery & Co. by Foreign Policy, Singapore

Opinion by Richard Baird.

Logo, print and packaging by Foreign Policy for Singapore-based Gallery & Co.

& Co. links museum shop, a food and drink retailer and cafe housed within the National Gallery Singapore. These share a brand identity designed by Singapore-based graphic design studio Foreign Policy, built around the basic foundations of modern art and design; primary colour, geometric form and repetition, and Grilli Type’s GT Pressura. This runs across and unites a variety of printed materials that includes, but is not limited to, vouchers, packaging, swing tags, uniforms and posters. Although launched in 2015, Foreign Policy recently documented and published the work, which coincided with the launch of their new website.

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Hay-Market designed by Foreign Policy

Print, stationery and identity for Hong Kong restaurant Hay-Market designed by Foreign Policy

Hay Market is a restaurant set in the grounds of the Hong Kong Jockey Club with a distinctive interior of wood, leather, copper and exposed brick. The restaurant’s brand identity, designed by Singapore based Foreign Policy is inspired by British eccentricity, vibrant jockey silks and centuries of tradition and reflect the Jockey Club’s pedigree as a British Colonial entity. This is visualised as an eclectic juxtaposition of geometric shapes, bold colour contrast and material textures, vintage British typography and authentic Victorian illustrations. Foreign Policy explain that Hay-Market’s logo is a playful update on classic letterforms and also functions as a blank canvas, allowing for quirky permutations when combined with different illustrations. The project scope included uniforms, menu, interior design, animated logo, signage and wayfinding.

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