Opinion by Richard Baird.
Tangent GC is a Scandinavian organic garment and shoe care company developing products that intend to ensure longevity. The company’s brand identity, a simple utilitarian typographical expression, designed by Essen International, delivered a sense of information clarity through the rejection of superfluous visual language or superficial graphic detail, and divided content only by the typesetting of Akkurat Mono.
Venturing into organic personal skincare, Tangent GC worked with London-based Carl Nas Associates to build on the visual language laid down by Essen International, with a similar approach to packaging, whilst introducing a beta version of Akkurat Mono Bold and a launch campaign of dynamic image that makes a connection with the brand’s beginnings, visualising fragrance as swirling fabric.
Believe In recently published images of their print and brand identity work created for the Mall Galleries’ exhibition Colours Of The Kalahari, the first major display and sale of southern African Bushman art ever to be held in London. The exhibition represents the latest generation of contemporary San artists from an unbroken line that stretches back 20,000 years, and includes 150 pieces from 30 leading artists, each honouring their ancestors and their ancestor’s way of life through oil, lino cut, intaglio, embroidery, print, Xhosa or photographic approaches.
Slåke is a small furniture manufacturer, located in Norway’s Hjelmeland, with a heritage that dates back to 1938. Although it produces a variety of contemporary pieces it is also known throughout Scandinavia for making jærstol, a traditional, high quality, wood and reed chair.
As part of its 75th anniversary Slåke commissioned Ghost to develop a new brand identity—which went on to include logotype, stationery, print and website design—that would reflect its continued commitment to the creation of new classics, influenced by the ‘Nordic design language’, and crafted by its team of ‘young, innovative designers’, and to safeguard its heritage whilst looking to the future.