YO! by Paul Belford Ltd, United Kingdom

Opinion by Richard Baird.

Brand identity, illustration and chopstick packaging for restaurant chain Yo! Sushi designed by London-based Paul Belford Ltd.

London-based graphic design studio Paul Belford Ltd. worked with UK restaurant chain YO! Sushi, now Yo!, to rebrand, as it expands into the US, the Middle East and further into Europe. This included an updated logo together with an extensive 200 page brand book, presented in a bespoke Japanese bento box, that covered a variety of new assets. The brand book covers menus, packaging, signage and illustrative noren curtains, as well as a guide to art direction.

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Here East by dn&co. United Kingdom

Opinion by Robert Holmkvist.

Tenant guide book designed by dn&co. for commercial space Here East

Here East is a 1.2 million sq ft commercial space developed by Delancey and housed within the former Olympic Press and Broadcast Centre near Hackney Wick in East London. Here East is described as an ecosystem looking to attract businesses from the design, technology and modern manufacturing sectors who are looking to scale, and those of scale looking to behave more creatively. So far BT Sport, Lougborough University, Infinity and Hackney Community College have all signed up for space.

Here East’s brand identity, developed by dn&co., reflects its intentions of bringing together specific business types and the connected nature of its space through a contrast of digital generative elements and physical handcrafted detail. The studio was also responsible for Here East’s broader brand strategy alongside Poke, who designed the website, and architects Hawkins\Brown. This post was updated in 2016 with images of signage and wayfinding, and 2018 with tenant guide, bus liveries and brand book.

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