BPO


St. ERHARD by Bedow, Sweden

Opinion by Richard Baird

New label design by Swedish studio for three distinct beers from German brewery St Erhard

With a desire to stand out, and in response to the extensive saturation of heritage-related visual cues throughout the German beer market, brewery St. ERHARD worked outside of the country with Swedish studio Bedow to develop a modern graphic identity for three of its brews. Farmer, Mayflower and Saison are premium beers, each of which are crafted, brewed and bottled by St. Erhard in the Bamberg area of Northern Bavaria.

Bedow’s work is characterised by a strong use of contrast, a graphic simplicity and immediacy. This can be seen in the meeting of curvy traditional structure and rectilinear labelling, in the mix of black ink, white substrate and colourful foiling, in the reductive typographical form of the range and the more conventional logotype of St. ERHARD, and finally, the systematic nature of the collection yet the irregularity and playful character of each label.

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Agder Bryggeri by Frank, Norway

Opinion by Richard Baird

Packaging design by Oslo-based Frank for Norwegian craft beer Agder Fatøl and Skutepils

Agder Bryggeri is a well-regarded and historical name amongst breweries throughout Norway. It was first established in 1900 but was closed down in 1904 due to operational problems. Recently, the brewery has been resurrected as part of Norsk Bryggerier’s commitment to local beer brands, and is now sold throughout the Agder counties of southern Norway. As part of this resurrection Oslo-based design studio Frank delivered brand strategy, concept, visual identity and packaging design for Agder Bryggeri. Taking inspiration from the “de hvite byene” or “white towns”, and the sailing heritage of the region, the studio established a sea-breezy and minimal expression using the craft and windswept character and flourishes of a distinctive logotype, blue and green ink, white background and plenty of space.

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Pepe Raventós Natural Wines by Mucho, Spain

Opinion by Richard Baird

Packaging design by Mucho for natural wine range by Pepe Raventós

Bastard Negre, Xarel·lo and Ancestral are a small batch natural wine collection created, with minimal intervention, by Spanish vintner Pepe Raventós. Although Pepe is in charge of a vineyard that has been in his family’s hands for over 22 generations, and maintains the philosophies of his father and grandfather, this small collection was produced in the garage of his house, with the intention of crafting the highest quality wine from unrepeatable terroir. 

Natural wines Bastard Negre and Ancestral, and sparkling wine Xarel·lo, are unfiltered and made without additives or sulphites, and have been produced from vines that around 50 years old. The land in which these have been grown are located at different heights and geographical positions, and made up of a variety soil compositions. This is expressed, alongside a process of minimal intervention, in packaging design, created by Mucho, through the layering of paper, the use of colour and form, and material texture and composition.

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