BPO


Giant by Also Design, United States

Opinion by Richard Baird.

Brand identity for Chicago restaurant Giant by Also Design, United States

Giant is a restaurant on Chicago’s Armitage Avenue with a menu of what is described as unpretentious Midwestern food. It is a small and intimate space with a contemporary and utilitarian interior of solid wood tables, simple chairs, brick and wood panelled walls, and chipboard skirting. Giant’s brand identity, designed by Also and extending across business cards, website, signage and menus, is an articulation of the the restaurant’s tongue-in-cheek name and plays against its modest interior space through type, typesetting and image.

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Wagon Wheel by Perky Bros, United States

Opinion by Richard Baird.

Brand identity and folder with copper block foil print finish for Nashville-based boutique real estate title and escrow company Wagon Wheel designed by Perky Bros.

Wagon Wheel is a Nashville-based boutique real estate title and escrow company established by three partners with substantial experience working for larger corporate law offices who wanted to establish a company with a more casual corporate culture and client experience. This, and Wagon Wheel’s Nashville roots, is expressed throughout its new brand identity, designed by graphic design studio Perky Bros, using a combination of a strong graphic approach and tactile material choices. This extends across folders, business cards, coasters, posters and signage.

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Otium by Sagmeister & Walsh, United States

Opinion by Richard Baird.

Brand identity, logo and stationery design by New York based Sagmeister & Walsh for contemporary restaurant Otium

Otium is a contemporary restaurant developed by American chef and restaurateur Timothy Hollingsworth. It is located in downtown LA and has a menu of rustic dishes made from sustainable ingredients grown on its mezzanine level and cooked over a wood fire. The restaurant features an open kitchen that merges indoor and outdoor spaces, created with the communal areas of its neighbours, The Broad Museum of Contemporary Art and Grand Avenue, in mind. This is also expressed in the name, rooted in Latin, which describes a place of leisurely social activity, and throughout its brand identity, which intended to bring the outdoors in. This is achieved using a mix of materials across packaging, menus, stationery, coasters and business cards, subtly expressed by a simple logo, and more explicitly as a large and detailed mural, all created by New York based graphic design studio Sagmeister & Walsh.

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