Curated by Richard Baird.
A round-up of some of the best logo, brand identity and packaging design projects from across America, reviewed and published on BP&O. Featured studios include Perky Bros, Mucho and Collins, and cover a variety of clients, industries, and categories, from craft beer to architectural studios. This collection encompasses simple logo and stationery work, broader brand identity programmes and a variety of packaging projects.
Opinion by Richard Baird.
Lux Capital is an American venture capital firm investing in the fields of science and technology, partnering with inventors who challenge the status quo and what we currently understand as the laws of nature to bring futuristic ideas to life.
Graphic design studio Mucho developed a simple brand identity for Lux Capital that expresses the collaborative nature of today’s innovations, and the remixing of ideas, by drawing out and emphasising the × and + within the name through the angle of the logotype. It is a simple typographical observation given a relevant conceptual basis. This then extends across business cards, note cards, stationery and website.
BP&O breaks from convention, with a double feature. Both are small and restrained projects that express relevant and thoughtful concepts in simple but distinctive ways, alongside bright highlight colour, conservative but well-set type and good quality material choice and print finish. Check out dn&co’s work for Fathom Architects.