BPO


Frameline 40 by Mucho, United States

Opinion by Richard Baird.

Brand identity and stationery by Mucho for San Francisco based LGBT film festival and nonprofit arts organisation Frameline.

Frameline is a San Francisco-based nonprofit arts organisation and LGBTQ film festival that intends to change the world through the power of gay cinema, and to connect filmmakers with audiences locally and internationally. Graphic design studio Mucho worked with Frameline on its brand identity and campaign for its 40th LGBTQ film festival, delivering a system based around a framing device, a bright and diverse colour palette and contemporary sans-serif typography. This links membership cards, stationery, business cards and tote bags, as well as campaign material such as invitations and posters. This post was updated June 2017 with images of Framline 41 campaign material, also designed by Mucho.

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Lux Capital by Mucho, United States

Opinion by Richard Baird.

Brand identity and animated logo for Lux Capital by Mucho, United States

Lux Capital is an American venture capital firm investing in the fields of science and technology, partnering with inventors who challenge the status quo and what we currently understand as the laws of nature to bring futuristic ideas to life.

Graphic design studio Mucho developed a simple brand identity for Lux Capital that expresses the collaborative nature of today’s innovations, and the remixing of ideas, by drawing out and emphasising the × and + within the name through the angle of the logotype. It is a simple typographical observation given a relevant conceptual basis. This then extends across business cards, note cards, stationery and website.

BP&O breaks from convention, with a double feature. Both are small and restrained projects that express relevant and thoughtful concepts in simple but distinctive ways, alongside bright highlight colour, conservative but well-set type and good quality material choice and print finish. Check out dn&co’s work for Fathom Architects.

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