Posted: May 6, 2016 Filed under: Logo Reviews, Technology | Tags: American Design, Animated Logos, Brand Guidelines, Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Business Card Design, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Mucho, Edge Painted Detail, Fonts in Use: Brown, Graphic Design, Graphic Design Blog, Investment Logos, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Minimal Design, Minimal Logos, Minimalist Brand Identities, Modernist Brand Identities, Sans-serif Logotypes, Sans-serif Typography, Typography, Uncoated Papers & Cards
Opinion by Richard Baird.
Lux Capital is an American venture capital firm investing in the fields of science and technology, partnering with inventors who challenge the status quo and what we currently understand as the laws of nature to bring futuristic ideas to life.
Graphic design studio Mucho developed a simple brand identity for Lux Capital that expresses the collaborative nature of today’s innovations, and the remixing of ideas, by drawing out and emphasising the × and + within the name through the angle of the logotype. It is a simple typographical observation given a relevant conceptual basis. This then extends across business cards, note cards, stationery and website.
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