Plow is a Tennessee based customer acquisition service and telecom/energy contractor for the large to mid-size business sector. Their identity, created by multidisciplinary design agency Perky Bros, neatly communicates the experience, professionalism and advisory nature of Plow’s service, the commodities they manage and their renewable energy options through a logo-type built from a stencil cut serif typeface and apostrophe detail set across a stationery solution that utilises an unbleached recycled material choice and a website with a mixed fibre background.
Lunch & Recess is a video production company based in the small town of Charleston, South Carolina that develops TV spots, webmercials, brand films and webisodes for advertising agencies, PR companies and private business. Their visual identity, created by Fuzzco and based around a simple logo-type, neatly balances geometry, internal space and a shared single-line weight that binds box and type, to convey what looks like subtle technological qualities, a sense of structure, format and framing that is suitably reflective of L&R’s screen-work and perhaps a practical/pragmatic approach.
Opinion by Richard Baird.
Cloudberry is a New York-based interactive design firm that specialises in simple and intuitive on-line experiences for both the financial and healthcare sectors. Brand design agency Perky Bros – commissioned to develop Cloudberry’s visual identity and website – created an abstract smile like logo-mark to resolve and express the simplicity of ideas, the positive impact these have on Cloudberry’s clients and its clients’ customers and a friendly, accessible approach.