Primary by DIA
Primary is a new co-working space in New York that introduces health and wellness into the workplace. This can be seen in the approach to interior design; a mix of wood, contemporary soft furnishings and greenery, experienced in the fusion of office space, business events and relaxation classes, and expressed throughout Primary’s brand identity, created by graphic design studio DIA. DIA were tasked...
VonHof Cycles by Franklyn
VonHof crafts bicycles in small batches by hand for mountain, road and cyclocross categories from its location in Hoboken, New Jersey. Keeping true to the process of crafting bikes, one that produces a range that is uniquely poised, handsome and of exceptional quality, New York graphic design studio Franklyn took a boutique approach to VonHof’s brand identity. This included wordmark and a...
Kimski by Franklyn
Kimski is a Korean-Polish street food restaurant, created by Ed Marszewski and chef Won Kim, located in the Bridgeport area of Chicago. The restaurant has a distinctive interior of geometric wood panelling, bright yellow stools, utilitarian booth seating, wood panelled ceiling and concrete floor with a warehouse quality in its space, shape and box-like exterior. In contrast, Kimski’s brand identity, developed by New...
Smithey Ironware Company by Stitch
Smithey is an ironworks producing kitchenware from its location in Charleston, South Carolina. Smithey’s first product, a 10 inch skillet, features a smooth, non-stick cooking surface, created using a handcrafted method of finishing and polishing. This process was developed in response to the rough, coarse and sandpaper-like finish that proliferates the ironware market, which creates an uneven surface temperature, makes it...
Wagon Wheel by Perky Bros
Wagon Wheel is a Nashville-based boutique real estate title and escrow company established by three partners with substantial experience working for larger corporate law offices who wanted to establish a company with a more casual corporate culture and client experience. This, and Wagon Wheel’s Nashville roots, is expressed throughout its new brand identity, designed by graphic design studio Perky Bros, using...
Otium by Sagmeister & Walsh
Otium is a contemporary restaurant developed by American chef and restaurateur Timothy Hollingsworth. It is located in downtown LA and has a menu of rustic dishes made from sustainable ingredients grown on its mezzanine level and cooked over a wood fire. The restaurant features an open kitchen that merges indoor and outdoor spaces, created with the communal areas of its neighbours, The Broad Museum of Contemporary Art and Grand Avenue, in mind. This is...
Frameline 40 by Mucho
Frameline is a San Francisco-based nonprofit arts organisation and LGBTQ film festival that intends to change the world through the power of gay cinema, and to connect filmmakers with audiences locally and internationally. Graphic design studio Mucho worked with Frameline on its brand identity and campaign for its 40th LGBTQ film festival, delivering a system based around a framing device, a bright and diverse colour palette and...
Lux Capital by Mucho
Lux Capital is an American venture capital firm investing in the fields of science and technology, partnering with inventors who challenge the status quo and what we currently understand as the laws of nature to bring futuristic ideas to life. Graphic design studio Mucho developed a simple brand identity for Lux Capital that expresses the collaborative nature of today’s innovations, and the remixing of...
M+ Screenings by Project Projects
M+ Screenings is an event that showcases a diverse collection of work unified by one theme and single screen. It is an ongoing event that takes place over one weekend three times a year. The first of these, Visible Places, took place in mid-January at the Broadway Cinematheque, which is located within Hong Kong’s West Kowloon Cultural District, the second, Forty Years, in...
Prism by Matchstic
Prism is a new thermally fused laminate brand from Arauco—a global manufacturer of sustainable wood products—created to appeal to the art and design market currently dominated by well-known brands. Arauco worked with American graphic design studio Matchstic to develop a brand identity for Prism that would communicate the value of a product often perceived as low-value within a market that often favours reclaimed woods and...
Huckleberry Roasters by Mast
Huckleberry is a Colorado-based coffee roaster established in 2011 by Koan Goedman and Mark Mann. Huckleberry worked with local graphic design studio Mast to rework their packaging in a way that would make the most of some well-established assets which included Mackey Saturday’s logotype, and would introduce more of the personality of its founder’s. This was achieved through the introduction of bright spot colours, geometric pattern...
FR-EE by Pentagram
Fernando Romero Enterprise (FR-EE) is an architecture and design firm with offices in New York and Mexico City. The firm was founded by award-winning architect Fernando Romero, and is recognised internationally for their work on projects such as the new Mexico City International Airport and Museo Soumaya. FR-EE worked with Pentagram partner Natasha Jen, plus team, to help them capture and convey their innovative and pioneering spirit and democratic...