Freewheel by Collins
Freewheel is a dedicated Wi-Fi only mobile phone service launched by American cable television company Cablevision. Freewheel allows people to break free from contracts by providing unrivalled communications accessibility without large and expensive data plans and hidden fees. This is made possible by a network of over a million Wi-Fi hotspots. Freewheel’s egalitarian intention and connectivity is effectively expressed by its visual identity, created by New York based studio...
Madrina by Mast
Madrina is a Dallas based Mexican restaurant with a menu that plays with French culinary influences and Mexican tradition. The restaurant has a distinctive interior of exposed concrete beams, delicate gold light fixtures, leather upholstered chairs, beveled mirrors and tiled flooring. Like the menu, the interior is a fusion of influences, yet remains cohesive and distinctive. American graphic design studio Mast set out to...
LeMise by DIA
LeMise is a Brooklyn based art and design advisory business, established by Andi Potamkin, described as being guided by the concept of mise-en-scene. LeMise considers the environment as a whole and works with its clients to bring together works of art and design, drawn from a vast network of designers and artists, to enhance space. New York graphic design studio DIA worked with Andi to develop...
Playground by Character
Playground is an American venture fund and start-up studio that takes a hands-on approach to mentoring the next generation of entrepreneurs. It was established with the intention of removing typical operational burdens associated with product development, drawing on the first-hand experiences of its four founders, freeing entrepreneurs to focus on what makes their idea great. Playground not only funds new ventures but offers...
Forgotten Boardwalk Brewing by Perky Bros
Forgotten Boardwalk is a New Jersey microbrewery producing uniquely flavoured, year-round and seasonal craft beer. It was set up by Jamie Queli, one of the youngest female brewery owners in the US, and draws its name from the folklore of the Jersey Shore Boardwalk. This is the foundation of an extensive new brand identity, designed by Tennessee based Perky Bros, which brings to life the sideshow...
InsideSource by Mucho
InsideSource is an American office space planning, design and installation business with 25 years experience and past clients that have included Facebook, Box, Shutterfly and Tango. InsideSource worked with graphic design studio Mucho to help them better express who they are and what they do through a new visual identity. This was achieved using a modular and custom type-based system that runs across tote bags,...
James Cohan Gallery by Project Projects
James Cohan is a contemporary art gallery with two locations in New York, one in Lower East Side and the other in Chelsea. Recent exhibitions have included work by artists such as Mernet Larsen, Fred Tomaselli and Beatriz Milhazes, with Philip Hanson and Omer Fast to follow later this year. The gallery recently collaborated with American graphic design studio Project Projects to develop...
Reeves & Young by Matchstic
Reeves & Young is an Atlanta based construction and sub-contracting business that was formed in 2015 following the merger of Reeves Contracting Company and Potts Construction. To coincide with this merger, Reeves & Young worked with American graphic design studio Matchstic to develop a new brand identity that would convey the combined strength of the two businesses but would also be sensitive to...
Fort Point Beer Co. by Manual
Fort Point is a San Francisco-based small batch craft beer company that references traditional styles yet is firmly rooted in the present, and has a philosophy that values craftsmanship and innovation, creativity and technique. In 2015, working with local graphic design studio Manual, Fort Point launched a new graphic identity and packaging system to unite its expanding range. Fort Point’s forward-thinking, fast-growing...
The Collection of A Alfred Taubman by Franklyn
The late A. Alfred Taubman was an American real estate billionaire, philanthropist and former owner and chairman of Sotheby’s, who had built a significant art collection, valued at around $500 million, that included works by Raphael, Kandinsky and Picasso, amongst many others. Following Taubman’s death this year, and with the hope of restoring his image after a price-fixing conviction in 2002, Sotheby’s held a...
Teabox by Pentagram
Teabox is an e-commerce tea business, established in 2012 and located at the heart of India’s tea-growing regions, that looks to revolutionise the experience of buying and enjoying one of the oldest drinks in history by bringing it directly to consumers. It is based on the popular monthly subscription model, and uses data science to match teas to subscriber’s personal tastes. Teabox worked with Pentagram partner...
Mita Chocolate Co. by Moniker
Mita is an artisanal bean to bar chocolate business grinding and moulding on a single site in Bogata, and sourcing its beans from across Venezuela, Peru, Ecuador and Colombia. Mita worked with San francisco based graphic design studio Moniker to create a visual identity and package design system that would easily scale as new products are introduced....