BPO


L’Observatoire International by Triboro, United States

Opinion by Richard Baird.

Branding and business card for L'Observatoire International by New York based design studio Triboro

L’Observatoire International is a American lighting design studio co-founded in 1993 by Hervé Descottes. The studio is made up of architects, interior designers, engineers, artists and lighting designers working on a variety of projects, illuminating and accentuating both modern and classical architecture and spaces. These include retail premises and museums, airports, landscapes and concert halls. L’Observatoire International worked with New York-based design studio Triboro to develop a new visual identity. This runs across printed assets that included business cards and a new website.

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OpenView by Pentagram, United States

Opinion by Richard Baird.

Branding, custom typography and edge painted business cards by Pentagram for Boston-based venture capital firm OpenView.

OpenView is a Boston-based business dedicated to investing in and helping to grow what are described as expansion-stage companies that are working in the software development sector. OpenView has a unique hands-on approach, and worked with Pentagram’s Natasha Jen to express this through positioning, tone of voice and visual identity design. This included custom typography, stationery, business cards, website and interior graphics.

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Primary by DIA, United States

Opinion by Richard Baird.

Brand identity for New York co-working and wellness concept Primary designed by DIA

Primary is a new co-working space in New York that introduces health and wellness into the workplace. This can be seen in the approach to interior design; a mix of wood, contemporary soft furnishings and greenery, experienced in the fusion of office space, business events and relaxation classes, and expressed throughout Primary’s brand identity, created by graphic design studio DIA.

DIA were tasked with establishing a sophisticated and approachable system that would appeal to a health conscious and savvy entrepreneurial audience. This is achieved in the simplicity of form, both in type and mark, a generative component that adds a breadth of colour, and the way that this then reaches across lighting, signage, website, scheduling tool, social media, business cards and brochure.

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