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Common Lot by Perky Bros, United States

Opinion by Richard Baird.

Brand identity and copper block foiled menu covers designed by Perky Bros for Millburn restaurant Common Lot

Common Lot is restaurant located near the Papermill Playhouse in Millburn, New Jersey. It has a menu of seasonal dishes made from locally foraged produce and fresh ingredients, and features an interior design described as being minimalist with unexpected finishes, natural materials, texture and light.

The restaurant was created by Australian chef Ehren Ryan and draws upon his globally diverse culinary background and free spirit. This is seen in the communal dining experience, open kitchen and shared tables which contribute to a relaxed and convivial atmosphere.

Chef Ehren Ryan is described as being serious about food and jocular about life, and it is this that informed the visual identity design for Common Lot, created by graphic design studio Perky Bros. This runs across and links a variety of assets that included menus, stationery, bags, thank you cards, signage and branded aprons.

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Stevenson Systems by Socio Design, United Kingdom

Opinion by Richard Baird.

Logo and business cards by London-based Socio Design for space accounting specialist Stevenson Systems

Stevenson Systems is an American business that specialises in ‘space accounting’, an industry that measures architectural spaces using a variety of laser scanning and measuring devices, goes on to classify areas within larger spaces and produces reports and offers consultation on how to draw the most value from these.

Stevenson Systems pride themselves on their ability to add value, rather than just delivering data, and providing their clients with an array of services that look at the complete lifecycle of a building, from purchase through development and finally to sale. The company is a leader in its field, a position it has held since its foundation in 1986, however, its brand identity fell short articulating this authority amongst a crowd of newer competitors.

London-based Socio Design recently worked with Stevenson Systems to develop a brand identity that would counter the perception that they just measured buildings and would communicate an authority. The studio was responsible for strategy, logo and iconography design, stationery, brand guidelines, art direction and website, both design and build. Underpinning this rebrand is a new mission statement “Discovering Hidden Value”.

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Terri Timely by Bedow, Sweden

Opinion by Richard Baird.

Brand identity and business card for Californian directing duo Terri Timely by Bedow, Sweden

Terri Timely is a Californian directing duo creating short films, music videos and commercials. Although they collaborate with a variety of clients; these include Mitsubishi, Amazon and Comcast, much of the duo’s work share a quirky and humorous visual style. This is expressed by their new brand identity, developed by Scandinavian graphic design studio Bedow, through a simple but playful visual style and animation that extends across stationery, business cards and website.

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Altaskifer by Neue, Norway

Opinion by Richard Baird.

Brand identity and business cards for Alta Quartzite mining and sales business Altaskifer designed by Neue, Norway

Alta Quartzite is a natural building material quarried from the mountains of Norway’s Alta region with a unique green/grey colour, fine texture and hard wearing non-slip properties. These make it a good choice for both interior and exterior applications, from roofing, paving and staircases, to roads and walkways. Although it is material with a long history of use it is being utilised in increasingly more innovative ways, and on an international scale.

Working on the mountainside of Peska, Norwegian company Altaskifer mines Alta Quartzite using traditional methods, and is a joint sales and marketing company for the entire slate industry in the Alta region.

Altaskifer worked with Scandinavian graphic design studio Neue to develop a brand identity that would run across a variety of touch points. These are now linked by the concept of “rough beauty” and the history of the material, from the hard manual labour and functional focus of the past, to today’s modern design and crafted contexts. This is visualised through a bright but simple colour palette, typographical contrast and the meeting of organic and geometric form across business cards, tote bags, brochure and soon to launch website.

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