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Planned Living Architects by A Friend Of Mine, Australia

Opinion by Richard Baird

New logotype, folder, embossed business cards and illustration by A Friend Of Mine for Planned Living Architects.

Planned Living Architects (PLA) is located on Australia’s Mornington Peninsula and has an architectural portfolio that shows a sensitivity and responsiveness to the uniqueness of each site, is environmentally-consciencious, materially mindful, beautiful and functional. The studio is well-regarded, has decades of experience and expertise working within coastal and rural areas, is known for its pared-back style, and has a philosophy that is rooted in the fluid connection between the built and natural environment. These principles, considerations, style and expertise are expressed by their new brand identity, created by Melbourne-based design studio A Friend Of Mine, in the typesetting of logotype, the spacing of acronym, the design and finish of illustration, and the photography of Sean Fennessy. The project features printed assets such as business cards, envelopes and portfolio, and digital assets that included a responsive logotype and website.

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MOAA Architects by Inhouse, New Zealand

Opinion by Richard Baird

Visual identity and branded notepads by In-house for New Zealand's MOAA Architects

MOAA Architects was founded in 2010. It has an office in Hamilton, New Zealand, and a portfolio of new builds and renovations that span the residential, education, commercial and public sectors. Highlights include their building for Waiariki Institute of Technology’s Health Sciences, a collaboration with DCA, and Piako House, a renovation and extension. MOAA Architects have a passion for ideas and people. This is expressed by a flexible new visual identity of modular play and variety, and a bright yellow and cool grey colour palette designed by Inhouse.

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Maven by Design By Toko, Australia

Opinion by Richard Baird

Logo and business cards designed by Toko for architecture recruitment agency Maven

Maven is described by Design By Toko, the Sydney-based design studio behind its recent rebranding, as a top-tier architecture recruitment agency operating worldwide. Drawing on the built environment and with the intention of expressing the agency’s prominence within the architecture industry Toko developed a brand identity of simplicity and impact through bold solid form and single colour that links business cards, brochure and soon to launch website. This use of form and colour, its dominance across each touchpoint, establishes a strong continuity, yet is softened using lighter colour and over-print in its implementation across Maven Publishing’s Chasing the Sky, a book that showcases twenty of Australia’s leading women in architecture.

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