Opinion by Richard Baird.
Ascui & Co. Architects is an Melbourne-based studio with a rich history, depth of experience and a vision they describe as being a true perspective rather than one founded on intuition. Their projects are considered smart and environmentally sustainable, unexpected yet grounded by purpose, and range from residential additions to multimillion-dollar commercial developments.
Anchored in the concept of Process & Possibility — a maxim that refers to the rhythm and harmony, beauty and functionality of Ascui & Co.’s work — Grosz Co. Lab designed a flexible brand identity system that celebrates the studio’s creative and progressive nature through a visual language of morphing patterns and an ever-changing ‘temperature’ based colour palette.
Opinion by Richard Baird.
SISU was a symposium that took place in the summer of 2014 in the city of Tallinn. Organised by The Estonian Society of Interior Architects it was a place were recognised theoreticians and practitioners from Europe, Australia and Estonia met to discuss Dynamics of Theory and Practice within the field of interior architecture. The symposium’s identity, designed by AKU, leverages many of the familiar and communicative conventions of the industry and the visual identities that have come to represent it, but uses light and the interior walls of the venue to give these a unique and distinctive quality.
Ridley is a pioneer of digital architectural services and operates as a central hub from which builders, developers and architects can collaborate. Originally established, and continuing to operate as an architectural documentation specialist, Ridley, from its premises in Australia and the Philippines, has also grown to become a leader in Virtual Design Construction. This is a practice that involves attaching live data to every aspect of a 3D model in order to provide a comprehensive overview of a structure, the process of its construction and significantly reduce the cost of its development.
Designed by RE:, Ridley’s new brand identity is based around the concept of seeing the bigger picture through a variety of individual elements, the character, culture and people of its business, and its architectural practices. This is visualised as a variety of cropped, cut sans-serif logotypes, animated logo, a bright colour palette, human-centric data, and type that runs across multiple planes.
Mitsuori Architects is an architectural design studio that creates high quality structures and spaces that merge aesthetic beauty with careful planning and thoughtful detailing. Their large scale project experience is combined with the flexibility of a smaller practice allowing them to provide big clients with a personalised service.
Mitsuori’s visual identity, designed by Melbourne based Hunt & Co. and informed by a name that translates from Japanese as three-fold, does not speak of individuality or differentiation, but of neutrality and common architectural principles and considerations such as light and shade, structure, materials, processes and form within three-dimensional space. These are effectively delivered through few but well designed assets that include type and material choice, fold and finish across the studio’s stationery, website and signage.