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Mamen Diego by Atipo, Spain

Opinion by Richard Baird.

Branding for Spanish architect and interior design business Mamen Diego by Atipo

Spanish graphic design company Atipo recently worked with Madrid based architecture and interior design studio Mamen Diego to create a new brand identity treatment that would extend across and unite a variety of print and digital assets. These included business cards, stationery, brochure and website.

Although there is not much information about the philosophies or positioning of Mamen Diego—their new website is yet to launch and Atipo’s documentation is short on words—the one image online and the two images in the brochure suggest that the studio plays with tradition and modernity, favours ornament and exposed architectural materials, and utilises both geometric and organic detail.

This is conveyed through Mamen Diego’s new brand identity using typographical idiosyncrasy, block foil print finish, an uncoated and tactile material choice, colour contrast, bold form, finer detail and more directly through photography.

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EDL Laminates by Bravo, Singapore

Opinion by Richard Baird.

Branding for high pressure laminate distributor EDL by graphic design studio Bravo.

Working with manufacturers in Italy, Korea and Taiwan EDL provides high pressure laminates for architects and interior designers throughout Asia, and is dedicated to anticipating trends, adopting the latest technologies and introducing its own break-through innovations that amome from a decade of industry experience.

To coincide with EDL’s tenth anniversary, and a push further into the international market, the company worked with Singapore and New York based graphic design studio Bravo to help reimagine its visual identity. This included logo design, business cards, magazine cover, brochure and website that position EDL as curators of high-quality raw materials to artists through brightly coloured geometric patterns, silver block foil detail, material texture, and a paper craft component. This article was updated 09/16 with images of EDL’s 2016 brochure.

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4B Arkitekter by Commando Group, Norway

Opinion by Richard Baird.

Branding for 4B Arkitekter by Norwegian graphic design studio Commando Group

4B Architects is an architecture studio with offices in Oslo, Norway, an experienced team and a holistic approach. It has a particular interest in low energy and sustainable projects, and has built a portfolio of restorations, public, cultural and commercial buildings, private housing and outdoor spaces. The studio’s team of founding partners (from its inception in 1971) and a generation of younger designers allows the studio to balance a long-established professionalism with fresh thinking and innovation.

Scandinavian graphic design studio Commando Group recently worked with 4B Architects to redesign its visual identity in a way that would work across and unite a variety of print based and digital platforms, and would communicate its innovative and dynamic nature.

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