BPO


Madeleine Blanchfield designed by A Friend Of Mine

Logo for Madeleine Blanchfield Architects designed by A Friend Of Mine

Madeleine Blanchfield is a Sydney-based architectural firm described by A Friend Of Mine, the design studio behind their new brand identity, as having a tactile and understated approach with an appreciation of light and detail. Qualities reflected through the subtle but tactile combination of material, print finish and ample space across the firm’s stationery.

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O Architecture designed by Heydays

Logo and compliment slip design by Heydays for O Architecture

O Archi­tec­ture is a small, Lille-based multidisciplinary studio whose practices extend beyond traditional architectural services to include artistic installations, educational courses and editorial work. Their visual identity, ‘a solid cir­cle with a dis­rup­tion that cre­ates a tri­an­gle rem­i­nis­cent of an A’ – created by design agency Heydays – , unites the broad remit of the studio under a simple sym­bol with a revolving, holistic quality that can be easily executed across a variety of collaterals.

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Milieu Property designed by Studio Hi Ho

Uncoated folder with deboss logo and rubber band detail designed by Hi Ho for Melbourne-based boutique developer Milieu

According to Studio Hi Ho, the branding and communications partnership responsible for this project, Milieu Property is a Melbourne-based ‘boutique developer with an emphasis on creating spaces of influence’. The moniker ‘Milieu’ immediately positions the brand at the cerebral end of the property development spectrum. Indeed, for those without a thesaurus brain, the highfalutin’ vocabulary is even explained on the minimal website.

Do the graphics live up to the name? For me, Studio Hi Ho appears to have risen to the challenge. Interpreting Milieu as a ‘mix of complementary opposites’ has allowed them to play with juxtapositions: in typography; in imagery; and in the choice of substrate.

Guest Opinion written by Shaughn McGurk

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