Logos & Branding for Architecture & The Built Environment — BP&O

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Enter Arkitektur by Lundgren+Lindqvist

Opinion by Richard Baird

Logo and hand-bound notebooks designed by Lundgren+Lindqvist for Swedish architecture studio Lundgren+Lindqvist

Enter Arkitektur is a Swedish two-office architectural practice located in the cities of Jönköping and Gothenburg. It has a rich history that goes back to the 1950’s and a portfolio that moves between residential housing and commercial building projects.

In response to restructuring and expansion, the practice worked with Lundgren+Lindqvist to develop a graphic identity that would better represent their legacy, contemporary structures and forward outlook. This builds out the arrow of their original identity—maintaining some form of continuity—into a more distinctive and immediate architectural motif, pairing this with type, introducing a broader colour palette and creating a new online platform to showcase Enter Arkitektur’s work.

To mark the launch of their new graphic identity, Lundgren+Lindqvist developed a range of gifts. These included illustrative A5 postcards, gift wrap to coincide with Christmas, knitted scarves, silkscreened tote bags and hand-bound notebooks alongside more formal documents and assets such as brand guidelines, stationery set, business cards and website.

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The East Cut by Collins

Opinion by Richard Baird

Graphic identity and hoarding designed by Collins for the new San Francisco neighbourhood of The East Cut

The East Cut unifies the three distinct downtown San Francisco areas of Transbay, Folsom and Rincon Hill into a single and modern metropolitan community. It is a unique an area, now recognised by Google Maps, that contains the newest and largest building in the city but also those that are the oldest and historically rich. Collins worked to develop a name and graphic identity for this new neighbourhood that would resolve and express its historical context, its reinvigoration and modern outlook. This links a variety of print and digital communications. These included posters, business cards, hoardings, signage and website.

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UNSW Built Environment by Toko

Opinion by Richard Baird

Graphic identity designed by Toko for the UNSW Build Environment faculty and exhibition design for the annual Luminocity exhibition

UNSW Built Environment (BE) intends to develop global leaders in architecture, planning and construction, and help shape resilient, connected, smart and inclusive future cities through its undergraduate, postgraduate and postgraduate research courses. As part of this, the faculty also runs an annual programme of events for students, academics, industry professionals and the general public. These serve as a platform to find out more about the faculty and raise the awareness of and seek to address critical issues that concern the built environment.

Australian design studio Toko worked with UNSW BE to develop a faculty graphic identity and the spacial design of their Luminocity exhibition; a collection of student projects drawn from all seven degree courses and bring to light what it might be like to design and build tomorrow’s cities. Assets included graduate and postgraduate guides, posters and website, signage, display system and layout.

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