Logos & Branding for Architecture & The Built Environment — BP&O

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Mitsulift Elevators by Base Design

Opinion by Richard Baird

Graphic identity by Base Design for elevator specialist Mitsulift

As the built environment expands, as it seeks new places to fill and accommodate a growing populace, time spent in and our reliance on modern conveyance systems develop in tandem. Reliability is central to this experience. Mitsulift is an elevator specialist tackling this need, balancing what is described as a Japanese technical expertise with exceptional Middle-Eastern service. Its graphic identity, however, failed to communicate this. Base Design worked with Mitsulift to bring this up to date, to better reflect the ambitions of the company, its insight and support, to move it from a product-vendor to a service-driven company. Base built an identity that maintains something of a utility yet manages to establish a distinct visual and verbal expression of connections. This links a variety of printed and digital assets. These included brochures, stationery, business cards and supergraphics, as well as website and mobile app.

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‘Carlos Garaicoa, The Politics and Poetics of Space’ by Work In Progress

Opinion by Richard Baird.

Exhibition graphic identity design by Norwegian studio Work In Progress for ‘Carlos Garaicoa, The Politics and Poetics of Space'

The exhibition ‘Carlos Garaicoa, The Politics and Poetics of Space’ brought to light and incorporates several different stories. It explored the city as a place people live and reside. It talked of the buildings that were founded on power and political ideologies. And of the ruins of those that enjoyed a former greatness or were too troubled to ever see completion. The exhibition featured a variety of art forms and techniques. These were unified by the theme of architectural perspective, which was then explored throughout graphic identity, designed by Work In Progress, using constructed points of view.

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CCA Architecture by Manual, United States

Opinion by Richard Baird.

Graphic identity, posters, brochure and signage by Manual for The Architecture Division of the California College of the Arts

The Architecture Division of the California College of the Arts (CCA) is an internationally recognised leader in architecture and interior design education. Its programs, which focus on digital technologies and material systems, design research and urban agency, were developed to prepare students for creative practice where material innovation and formal experimentation meet social engagement and cultural collaboration. CCA Architecture strives to develop the next generation of architects and designers, those who will go on to shape the future of the built environment.

American studio Manual worked with the college to develop a unifying graphic identity for the division, to differentiate it within an art college with a diverse curriculum, and strengthen its wide-ranging communication materials, those that are aimed at prospective international students, faculty members and visiting lecturers. Using a simple /\ motif and employing a variety in its implementation Manual find an interesting balance between the structural, the material and the digital across brochures, posters and wayfinding.

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