BPO


Fathom Architects by dn&co, United Kingdom

Opinion by Richard Baird.

Branding for UK based Fathom Architects by dn&co.

Fathom is a new UK based architectural practice, set up by Justin Nicholls, former partner at Make Architects and Foster+Partners, that draws beautiful and logical buildings from complex briefs, and within the context of sensitive sites. Fathom Architects worked with dn&co. to develop a visual identity that would encapsulate this focus as well as their curiosity and use of technology.

BP&O breaks from convention, with a double feature. Both are small and restrained projects that express relevant and thoughtful concepts in simple ways, alongside bright highlight colour, conservative but well-set type and good quality material choice and print finish. Check out Mucho’s work for Lux Capital.

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Prism by Matchstic, United States

Opinion by Richard Baird.

Branding for American laminate brand Prism by Atlanta based graphic design studio Matchstic

Prism is a new thermally fused laminate brand from Arauco—a global manufacturer of sustainable wood products—created to appeal to the art and design market currently dominated by well-known brands. Arauco worked with American graphic design studio Matchstic to develop a brand identity for Prism that would communicate the value of a product often perceived as low-value within a market that often favours reclaimed woods and other solid materials.

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FR-EE by Pentagram, United States

Opinion by Richard Baird.

Brand identity and stationery with fluorescent spot colour detail for architectural studio Fr-ee designed by Pentagram Natasha, United States

Fernando Romero Enterprise (FR-EE) is an architecture and design firm with offices in New York and Mexico City. The firm was founded by award-winning architect Fernando Romero, and is recognised internationally for their work on projects such as the new Mexico City International Airport and Museo Soumaya. FR-EE worked with Pentagram partner Natasha Jen, plus team, to help them capture and convey their innovative and pioneering spirit and democratic approach, through a new brand identity system. This went on to include business cards, stationery, brochure and web design.

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