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Swedish For­est Indus­tries Fed­er­a­tion by BVD, Sweden

Opinion by Richard Baird.

Brand identity and blind emboss brochure for Skogsindustrierna, the Swedish For­est Indus­tries Fed­er­a­tion, by BVD

With the intention of better communicating the end­less pos­si­bil­i­ties of the for­est, the concept of Bioeconomy and a commitment to a sustainable future, Skogsindustrierna, the representative of the Swedish pulp, paper and woodworking industries, worked with Scandinavian design studio BVD to help move them away from a com­pli­cated tonal­ity and give their com­mu­ni­ca­tion a clarity, focus and accessibility.

With this in mind, the studio created an identity and communication platform that pre­sents the for­est in a fresh and unconventional way. This included a new and concise approach to tone of voice, expressed through a consistent use of Futura and clear speaking and compelling videography, image contrast, a light and contemporary colour palette, the utility and technological undertone of monolinear icons, and the innovative and sustainable qualities of Fibre­Form in print.

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Héctor Ayuso by Mucho, Spain

Opinion by Richard Baird.

Branding for OFFF Festival founder and director Héctor Ayuso by graphic design studio Mucho

Héctor Ayuso is the founder and director of renowned festival OFFF, a celebration of creative process that takes place each year in the Spanish city of Barcelona. Héctor recently looked to graphic design studio Mucho to help define and express who he is and how he works through a new visual identity. This extends across business cards, postcards and moodbook, and features loose hand drawn type, diverse imagery, material texture and craft finishes.

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James Cohan Gallery by Project Projects, United States

Opinion by Richard Baird.

Brand identity and business cards for New York contemporary art gallery James Cohan by graphic design studio Project Projects

James Cohan is a contemporary art gallery with two locations in New York, one in Lower East Side and the other in Chelsea. Recent exhibitions have included work by artists such as Mernet Larsen, Fred Tomaselli and Beatriz Milhazes, with Philip Hanson and Omer Fast to follow later this year.

The gallery recently collaborated with American graphic design studio Project Projects to develop a new visual identity. This went on to include custom logotype, business cards, stationery and website, as well as print for the inaugural exhibition of early drawings and sculptures by artist Robert Smithson.

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C( )T( ) – Typojanchi 2015 by Studio fnt, South Korea

Opinion by Richard Baird.

Branding for C( )T( ) – Typojanchi 2015 by Studio fnt, South Korea

Typojanchi is an international biennale that looks to explore the various intersections at which visual language meets culture, politics and the economy. Its forth event, which took place between the 11th November and the 27th December 2015 in the South Korean city of Seoul, was based around the themes of, and relationship between, cities and typography. This is communicated within its naming C( )T( ), and throughout a visual identity created by Studio fnt which extended across posters, stickers, signage, invitations, tote bags and postcards.

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