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Endgame: Duchamp, Chess, and the Avant-Garde by Hey

Opinion by Richard Baird.

Visual identity and print by Hey for the exhibition Endgame: Duchamp, Chess, and the Avant-Garde at Fundació Joan Miró

Endgame: Duchamp, Chess, and the Avant-Garde was a temporary exhibition that took place at Barcelona’s Fundació Joan Miró between October 2016 and January 2017. It was curated by Manuel Segade, explored the history of modern art through the lens of its relationship to chess, and featured a variety of works by 20th century artist. These included Marcel Duchamp’s La Partie d’échecs, Max Ernst’s Chess Set, and Mercè Rodoreda’s Untitled (Composition IX), amongst many others. Fundació Joan Miró commissioned Spanish graphic design studio Hey to develop a visual identity for the exhibition. This linked a variety of printed materials, from large format posters, banners and indoor signage to opening night invitations and a programme set in four languages.

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Roger Burkhard by Lundgren+Lindqvist, Sweden

Opinion by Richard Baird.

Brand identity and die cut promotional card by Lundgren+Lindqvist for Swiss web dev and interactive studio Roger Burkhard.

Roger Burkhard is a creative web development and interactive studio based in Bern, Switzerland, with a roster of clients throughout the creative industries. The studio worked with Scandinavian designers Lundgren+​Lindqvist on the development of a new brand identity. This included monogram, brand guidelines and website, as well as a stationery set that covered business card and promotional cards, letterhead, invoice and invoice reminder.

Lundgren+​Lindqvist, with the intention of avoiding industry convention, brings a thorough material and crafted quality to a service that often favours digital communication, yet layers this with more familiar web-based expressions. These draw on and work together themes such as problem solving, responsive design and creative thinking, conveyed through puzzle pieces, a modular system with a baseline grid and flexible header, and adds a moment of play in the choice of a bright spot colour.

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Label Lab by TM, United Kingdom

Opinion by Richard Baird.

Logotype and invitation by TM for Label Lab, The Forum for Label and Packaging Innovation, hosted by Arconvert.

Arconvert, a division of the Fedrigoni Group, will be hosting Label Lab, The Forum for Label and Packaging Innovation, on May 17th at Priory Church on St. John’s Square, London. The event will celebrate the aesthetics and craftsmanship of labelling and packaging design, and will showcase the materials of Fedrigoni’s labelling division Arconvert has to offer. The evening will also include talks by Pablo Martín of Atlas, Andy Giddings from Here Design, and Xavier Bas from Xavier Bas Disseny.

Design studio TM worked with Arconvert to pull together speakers and deliver a visual identity for Label Lab. This included an invitation that pushes the material component of the event, but also emphasises its relationship and interaction with type, colour and form in branding and packaging. These graphical elements then function to establish a distinctive and memorable continuity between invitation, programme and event website.

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