The Helsinki Arts Initiative is a recently established organisation that consults on and produces collaborative, cultural, art based projects throughout Europe and Asia. The initiative’s identity, created by Johanna Lundberg and Elin Svensson of independent design agency Åh, visualises a diverse remit and global reach with a logo-type built from wide characters and broad tracking.
This week sees the launch of Barcelona-based brand and graphic design agency Lo Siento’s new visual identity. Created out-of-house by international studio Mucho, the solution blends a modern serif logo-type with a reductionist approach to letter-forms through reification and an industrial, hand-stenciled treatment across the business cards to visualise an unusual industrial and artisan design philosophy.
“Etxe is a small, innovative industrial design studio based in Mexico City. Their philosophy is to design to the very essence of a product. There is no room for extraneous elements; they believe that the beauty and artfulness of a product lies in its purest functionality. The identity itself is thus a distillation of their unique approach.”