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Label Lab by TM, United Kingdom

Opinion by Richard Baird.

Logotype and invitation by TM for Label Lab, The Forum for Label and Packaging Innovation, hosted by Arconvert.

Arconvert, a division of the Fedrigoni Group, will be hosting Label Lab, The Forum for Label and Packaging Innovation, on May 17th at Priory Church on St. John’s Square, London. The event will celebrate the aesthetics and craftsmanship of labelling and packaging design, and will showcase the materials of Fedrigoni’s labelling division Arconvert has to offer. The evening will also include talks by Pablo Martín of Atlas, Andy Giddings from Here Design, and Xavier Bas from Xavier Bas Disseny.

Design studio TM worked with Arconvert to pull together speakers and deliver a visual identity for Label Lab. This included an invitation that pushes the material component of the event, but also emphasises its relationship and interaction with type, colour and form in branding and packaging. These graphical elements then function to establish a distinctive and memorable continuity between invitation, programme and event website.

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Collect by Spin, United Kingdom

Opinion by Richard Baird.

Brand identity and flyer for contemporary international art fair Collect, designed by Spin, London, UK

Collect is an international art fair that this year took place between the 2–6 of February at London’s Saatchi Gallery. Presented by the Crafts Council, Collect gave visitors the chance to see and buy museum-quality and contemporary ceramics, glass, jewellery, wood, metal and textiles created by established and emerging artists and makers represented by over thirty of the world’s best galleries.

Collect’s brand identity, designed by Spin, draws character, play and visual interest from an economical use of a single and fairly austere font, and a black and white colour palette, and went on to include a variety of print communications including leaflets and catalogue, art direction, animation, advertising, signage and environmental graphics.

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Artek Helsinki by Tsto, Finland

Opinion by Richard Baird.

Brand identity and shopping bags by graphic design studio Tsto for furniture and homeware store Artek Helsinki.

Artek is a Finnish furniture and product design business and retailer with a flagship store in Helsinki. It was founded in 1935 by architect Alvar Aalto and wife Aino Aalto, the arts promoter Maire Gullichsen and art historian Nils-Gustav Hahl.

Artek grew alongside and shared many of the qualities of the  20th century modernist movement, blending art and technology, and making the most of improved technical expertise in mass manufacturing to produce well-crafted and functional products from good quality materials for everyday living. The company has remained true to these values, and its 2nd cycle initiative, a platform for reselling Artek furniture, is a testament to the aesthetic and material longevity of its products.

Artek worked with Scandinavian graphic design studio Tsto to build out the visual identity system of their flagship store, Artek Helsinki. The studio’s approach layers this system with additional type, illustration created from the partial forms of Artek’s product range and establishes a new set of visual guidelines. This runs across and links tags, stationery, business cards, packaging, magazine covers and shopping bags.

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