January Moon by Perky Bros, United States

Opinion by Richard Baird

Branding and packaging for teething jewellery brand January Moon by Perky Bros

January Moon is a range of contemporary teething jewellery from American artist and designer Jenny Luckett, created in response to the birth of her son and in the discovery she could no longer wear her favourite pieces. The range intends to satisfy the stylistic sensitivities of modern mothers while also aiding their child’s development. The range is characterised by a variety of large soft forms of both natural material detail and bold contrasting colour. Drawing on these qualities and inspired by the phases of the moon and Matisse, graphic design studio Perky Bros created a visual identity for January Moon rich in pattern, colour and hand cut shapes. This finds a balance between modern art and craft, and what the studio describe as a child-like wonder, and links a variety of assets that included tags, packaging, stationery and business cards.

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H+J by Spy, United Kingdom

Opinion by Richard Baird.

Logo, branding and print by London-based studio Spy for catering business H+J

H+J is a UK independent catering business, established in 2004, that has provided food and catering solutions to venues such as The Cutty Sark, Moët & Chandon, Abbey Road, RIBA and Selfridges. Their services include working lunches and private dining rooms, large scale food courts, cafes and deli bars. London-based graphic design studio Spy worked with H+J to develop a new brand identity that would better express their growing ambitions and help them stand out within a highly competitive industry. This included logo design, still life photography, tone of voice, stationery, business cards, packaging and website design.

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Lorod by Pentagram’s Natasha Jen, United States

Opinion by Richard Baird.

Brand identity and blind embossed business card by Pentagram for fashion brand Lorod.

Lorod is an American fashion label that redefines timeless basics with modern, modular construction, distinctive fabrics and vintage-inspired chic. The designers at LOROD experiment with production methods to give each garment a quirky, personal and one-of-a-kind quality, and utilise new distribution tools to produce collections within the U.S.

This intersection of the classic and contemporary, refined craftsmanship, a utilitarian functionality and quirky personality informed Lorod’s brand identity, designed by Pentagram partner Natasha Jen and her team. This is expressed in the combination of wordmark, colour and form, in messaging and art direction, and the way that these are used across tags, business cards and website.

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