BPO


Galipette Cidre by Werklig, Finland

Opinion by Richard Baird.

Branding and packaging design for authentic, French premium cidre Galipette Cidre by Werklig, Finland

Galipette is a premium cidre made from 100% pure fermented apple juice (pur jus) pressed from apples that are hand picked from orchards in Brittany, Northwest France. Galipette is available as a Brut and a sweeter Biologique. These are free of gluten and added sugar and created for the international markets of Europe, North America and China by the Cider Supply Company, a businesses founded on the values of local craftsmanship and European cidre making heritage.

With the intention of engaging a market made up of urban, quality seeking people who appreciate freshness and the legacy of French Cidre, Scandinavian studio Werklig created a brand identity, packaging design and website that, rather than leveraging the rural aesthetic that proliferates the category, finds a comfortable balance between heritage cues and modernity, the familiar and the distinctive.

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Lorod by Pentagram’s Natasha Jen, United States

Opinion by Richard Baird.

Brand identity and blind embossed business card by Pentagram for fashion brand Lorod.

Lorod is an American fashion label that redefines timeless basics with modern, modular construction, distinctive fabrics and vintage-inspired chic. The designers at LOROD experiment with production methods to give each garment a quirky, personal and one-of-a-kind quality, and utilise new distribution tools to produce collections within the U.S.

This intersection of the classic and contemporary, refined craftsmanship, a utilitarian functionality and quirky personality informed Lorod’s brand identity, designed by Pentagram partner Natasha Jen and her team. This is expressed in the combination of wordmark, colour and form, in messaging and art direction, and the way that these are used across tags, business cards and website.

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DNA Development by Face, Mexico

Opinion by Richard Baird.

Brand identity, white and copper foil business cards for real estate investment and development business DNA development by Face

DNA development is a New York based, privately held and vertically integrated real estate investment and development business that looks to create beautiful, functional and liveable spaces. This intention is reflected throughout their new brand identity, designed by Mexican graphic design studio Face, across business cards, stationery, notebooks and website.

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Fisix designed by Mucho

Packaging designed by Mucho for sports shower range Fisix

Fisix is a line of cosmetic products that includes shower gels, shampoos and hydrating skin balms, developed by four marathon running friends who ‘couldn’t find a range that met their needs as sportsmen’, branded and packaged by multidisciplinary design agency Mucho.

Mucho’s design solution unties the diagrammatic, geometric forms and typographical, sans-serif utility and neutrality of the pharmaceutical and sports science industries with the subtle fashion and on-trend design sensibilities of a tightly spaced, lowercase serif logo-type, italics, and a flat, economical, unisex grey and pastel colour palette. A smart balance of formulated effectiveness and the more exclusive, restrained qualities associated with high fashion and professional cosmetics.

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