Posted: November 19, 2014 Filed under: Architecture and The Built Environment, Fonts in Use, Logo Reviews | Tags: Architecture Logos, Black Block Foil, Brand Identity, Brand Identity Blog, Brand Identity Reviews, Branding, Branding Blog, Branding News, Brochure Design, Business Card Design, Colour in Use: Grey, Coloured Paper, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Grosz Co. Lab, Die Cut Design Detail, Envelope Design, Fonts in Use: Neuzeit, From Australia, Graphic Design Blog, Logo Design Inspiration, Logo Design Resource, Logo Opinion, Sans-serif Logotypes, Stationery Design, The Best Architecture Logos, The Best Brand Identities of 2014, The Best Business Cards of 2014, The Best Logo Designs of 2014, Uncoated Papers & Cards, Visual Identity Design Blog
Opinion by Richard Baird.
Ascui & Co. Architects is an Melbourne-based studio with a rich history, depth of experience and a vision they describe as being a true perspective rather than one founded on intuition. Their projects are considered smart and environmentally sustainable, unexpected yet grounded by purpose, and range from residential additions to multimillion-dollar commercial developments.
Anchored in the concept of Process & Possibility — a maxim that refers to the rhythm and harmony, beauty and functionality of Ascui & Co.’s work — Grosz Co. Lab designed a flexible brand identity system that celebrates the studio’s creative and progressive nature through a visual language of morphing patterns and an ever-changing ‘temperature’ based colour palette.
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