Posted: August 17, 2017 Filed under: Art and Design, Fonts in Use, Graphic Design Reviews, Logo Reviews | Tags: Brand Identity Reviews, Branding & Packaging of 2017, Branding Blog, Branding Reviews, Brochure Design, Business Card Design, Catalogue Design, Design Blog, Design For Print, Design Opinion, Design Reviews, Designed by Toko, Fonts in Use: Maison, From Australia, Furniture Design Logos, Graphic Design, Graphic Design Blog, Homeware, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logos, Overprint, Stationery Design, The Best Business Cards of 2017, The Best Graphic Design Work of 2017, The Very Best Brand Identities of 2017, The Very Best of 2017, Type Foundry: Milieu Grotesque, Typography, Uncoated Papers & Cards, White Ink
Opinion by Richard Baird
NAU is a new Australian furniture brand created by the premium designer furniture and lighting retailer Cult, and features work by futurist designer Gavin Harris and Adam Goodrum, a designer that believes an object justifies its existence through story and detail. Design by Toko worked with Cult to develop name, and create a logo and graphic identity for NAU that would extend across business cards, stationery, brochure, tote bag, exhibition stand and website. This is inspired by and makes a connection with Australia’s unique and diverse landscapes through compelling photography by Brooke Holm, and using a broad but complementary colour palette.
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