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Fox Real Estate by Parallax, Australia

Opinion by Richard Baird.

Brand identity and business cards for Fox Real Estate by Parallax Design, Australia

Fox is described by Parallax Design, the Australian graphic design studio behind its new brand identity, as one of Adelaide’s most respected boutique real estate agencies. Established in 2005 by Andrew Fox, Fox Real Estate specialises in the selling of high-end properties. Following business growth and to coincide with a move to larger premises, Fox worked with Parallax to develop a new brand identity, which extended across brochure, business card and signage, with the intention of strengthening its market position.

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The Practical Man by Garbett, Australia

Opinion by Richard Baird.

Branding for sports and fashion retailer The Practical Man by Australian graphic design studio Garbett

The Practical Man is an online retail destination for men’s sports style and fitness, activewear and equipment, but also editorial content that covers reviews, fitness-focused travel guides and in-depth insight into new brands. It curates a catalogue of world-leading products that exist at the intersection of fashion and sports performance, designed by innovative and passionate brands with progressive approaches.

Australian graphic design studio Garbett worked with The Practical Man to develop a brand identity and visual language that would expresses their unique perspective on men’s performance style. This extended to tags, business cards, packaging, a series of still life images and website developed by Sons & Co.

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Faymus by Studio Brave, Australia

Opinion by Richard Baird.

Branding and animated logotype for Faymus by Studio Brave, Australia

Faymus is a Melbourne based property developer committed to building intelligent and sustainable spaces and ecosystems for tomorrow’s living in a way that is sensitive to the heritage and diversity of local communities. Property developed by Faymus is rooted in a philosophy that anticipates rather than follows change, interlinks tradition and innovation, and, working collaboratively with affiliated professionals, covers planning, build and interior design.

This philosophy and the extent of Faymus’ projects is communicated across their new brand identity, created by Australian graphic design Studio Brave, through a contrast of type, colour and image, and extending across duplex business cards and website. This was developed by Studio Brave alongside campaign work for other Faymus projects, one of which was The Hugo, also featured on BP&O.

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