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Iron Grill by End Of Work, Australia

Opinion by Richard Baird.

Branding for Australian fast food business Iron Grill by graphic design studio End Of Work

Iron Grill is fast food outlet preparing healthy, flame grilled wraps and burgers, to order, from its kitchen and counter at the Optus headquarters at Macquarie Park, Australia. The food court at Optus is a competitive environment with a large captive audience of over 6,500 people and a number of other food outlets competing for business but serving familiar, unhealthy favourites.

To help define and convey the simplicity, preparation and quality of Iron Grill’s menu, and to emphasise its difference, graphic design studio End Of Work developed a brand identity treatment that takes the flame grilled foundation of the business’s menu and the industry qualities of its counter, and infuses these with an earthy crafted quality through watercolour brush strokes, a limited economical colour palette and uncoated papers and boards. The project included, business card, packaging, signage and menu design.

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The University of Sydney by Maud, Australia

Opinion by Richard Baird.

Prospectus / undergraduate guide for The University of Sydney by graphic design studio Maud, Australia

Although The University of Sydney is recognised as the oldest university in Australia, one steeped in history, it has, more recently, suffered from a decline in its rank and the perception that it is unwilling to adapt to a changing, increasingly competitive and well-branded educational landscape. In response to this the university worked with Surry Hills based graphic design studio Maud to reposition it in a way that would bet­ter reflect its for­ward think­ing nature and pion­eer­ing spirit. This was achieved through a diverse typographical approach to communication, bound by a limited colour palette and applied to undergraduate guides, posters, brochures and website.

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Nicholas Architects by Strategy, Australia

Opinion by Richard Baird.

Branding for Nicholas Architects by Strategy Design, New Zealand

Nicholas Architects is an Australian architecture studio working within both the private and public sectors from its offices in the city of Sydney. The studio has a portfolio of community centres, golf clubs, ambulance stations, sports terraces and university campuses, amongst a variety of other structures and spaces. Nicholas Architects commissioned Strategy to develop a new visual identity treatment—which was recently announced as a finalist in this year’s Best Awards—that included monogram and logotype design, business cards, brand guidelines, brochure and website.

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