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The University of Sydney by Maud, Australia

Opinion by Richard Baird.

Prospectus / undergraduate guide for The University of Sydney by graphic design studio Maud, Australia

Although The University of Sydney is recognised as the oldest university in Australia, one steeped in history, it has, more recently, suffered from a decline in its rank and the perception that it is unwilling to adapt to a changing, increasingly competitive and well-branded educational landscape. In response to this the university worked with Surry Hills based graphic design studio Maud to reposition it in a way that would bet­ter reflect its for­ward think­ing nature and pion­eer­ing spirit. This was achieved through a diverse typographical approach to communication, bound by a limited colour palette and applied to undergraduate guides, posters, brochures and website.

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Nicholas Architects by Strategy, Australia

Opinion by Richard Baird.

Branding for Nicholas Architects by Strategy Design, New Zealand

Nicholas Architects is an Australian architecture studio working within both the private and public sectors from its offices in the city of Sydney. The studio has a portfolio of community centres, golf clubs, ambulance stations, sports terraces and university campuses, amongst a variety of other structures and spaces. Nicholas Architects commissioned Strategy to develop a new visual identity treatment—which was recently announced as a finalist in this year’s Best Awards—that included monogram and logotype design, business cards, brand guidelines, brochure and website.

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Bibelot by A Friend Of Mine, Australia

Opinion by Richard Baird.

Package design and branding for Bibelot designed by A Friend Of Mine

Bibelot is a luxury European-inspired dessert boutique in Melbourne with a coffee bar, chocolate shop, high tea salon, gelaterie and artisinal patisserie. It features an interior of long marble counters, a light spotted stone floor, spot lighting, cornicing, black and white walls, as well as bronze and tiled detailing.

Informed by the sense of place and the permanence that underpins Bibelot’s concept, reflected in its classic interior flourishes, graphic design studio A Friend Of Mine developed a brand identity that links interior, signage and packaging, makes a connection with craft, through traditional monochromatic mosaics and a geometric sans-serif logotype, and draws out, using bright spot colour panels, the colourful detail, distinctive flavour and variety of its confectionery.

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