The story of Raymond Loewy’s 1970 logo for Spar....
The story of Allan Fleming’s 1960 logo for Canadian National Railway....
It was yesterday I made a run to the local supermarket to pick up some essentials. I had two choices, turn left to Waitrose or right to Morrisons. Despite being somewhat price conscious, I enjoy looking at the packaging at the higher-priced Waitrose, so went left–let’s say it’s the cost of being a designer. Anyway, honey was on the list....
The story of Design Research Unit’s 1969 logo for Czechoslovakian shoe manufacture and retailer Bata....
The story of PAOS’ 1983 logo for Japanese toys and games company Bandai....
The history of Unimark International’s 1971 logo for Italian oil company AGIP....
Where have all the simple playful ideas gone? You know the ones, a bit of wit, spun into a multitude of playful expressions across a number of different touch-points? Design craft has gotten so good over the last few years, but I miss the smile-in-the-mind stuff. Paul Belford’s New Chapter, Seachange’s Think Packaging and Mucho’s Art Walk. They’re not strategic...
The history of Walter Ballmer’s 1971 logo for Olivetti....
‘Landscaping legends’, what a lovely bit of alliteration and a decent bit of positioning by Strategy for Scapegoats, a New Zealand-based landscaping company. From this, a wonderful tapestry of iconography, illustration and words come to life to construct something of a horticultural mise-en-scène of craft and creativity for Scapegoats duo Kylie and Reuben and their team, which plays out across vehicle...
The context, concepts and considerations behind PAOS’ 1984 logo for Japanese tiles and bathroom company INAX....
A look at Saul Bass, Herb Yager & Associates’ 1980 logo for Japanese camera manufacturer Minolta....
A look at designer Franco M. Ricci’s logo, corporate identity design and campaign work for the Italian kitchen maker SCIC, designed in the 1960s and 70s....