BPO


Old Spike Coffee by Commission Studio, United Kingdom

Opinion by Richard Baird

Coffee Branding & Packaging – Old Spike Coffee by Commission Studio, United Kingdom

Old Spike is a coffee roastery, subscription service and wholesaler, cafe and social enterprise working with the homeless, located in South East London. It is situated on the site of a former workhouse, a place where the poor would break rocks over metal spikes for food and lodgings, and where the roaster gets its name. With a desire to separate the roastery’s commercial and social activities Commission Studio worked to develop retail and subscription packaging that avoided the conventions of the market, and worked together a sense of the artisanal and wholesome and the eye-catching and luxury.

Continue reading this article


The Dayrooms by Two Times Elliott, United Kingdom

Opinion by Richard Baird.

Gift card and sleeve designed by Two Times Elliott for Australian fashion boutique in London The Dayrooms

The Dayrooms is a multi-label womenswear store, located in the London district of Notting Hill, created by Aytan Mehdiyeva and Zumrud Mammadova. The store gives a UK platform to emerging Australian designers and is an expression of Aytan and Zumrud’s shared passion for fashion and travel, and Aytan’s love of photography, textiles and Australian craftsmanship. This is reflected throughout The Dayroom’s brand identity, developed by Two Times Elliott, not only in the simple but carefully crafted intersection of reductive graphic expression and material detail, but in the concept of curated moments, expressed through language, image and objects.

Continue reading this article


Artek Helsinki by Tsto, Finland

Opinion by Richard Baird.

Brand identity and shopping bags by graphic design studio Tsto for furniture and homeware store Artek Helsinki.

Artek is a Finnish furniture and product design business and retailer with a flagship store in Helsinki. It was founded in 1935 by architect Alvar Aalto and wife Aino Aalto, the arts promoter Maire Gullichsen and art historian Nils-Gustav Hahl.

Artek grew alongside and shared many of the qualities of the  20th century modernist movement, blending art and technology, and making the most of improved technical expertise in mass manufacturing to produce well-crafted and functional products from good quality materials for everyday living. The company has remained true to these values, and its 2nd cycle initiative, a platform for reselling Artek furniture, is a testament to the aesthetic and material longevity of its products.

Artek worked with Scandinavian graphic design studio Tsto to build out the visual identity system of their flagship store, Artek Helsinki. The studio’s approach layers this system with additional type, illustration created from the partial forms of Artek’s product range and establishes a new set of visual guidelines. This runs across and links tags, stationery, business cards, packaging, magazine covers and shopping bags.

Continue reading this article