Mucho were recently commissioned by the proprietors of Barcelona based deli restaurant and all day cafe La Florentina to develop a new brand identity and graphic language which would extend across their interior, signage and printed collateral.
Based around an early version of Futura with an exaggerated dot motif to reflect the idea of “small ingredients spicing up the structure”, the logotype, typography, window decals and printed collateral – which utilise a single, economical fluorescent ink across white paper – offers a distinctive counterpoint to the detail of the interior and the quirky collages of vintage photography and ingredients designed to “link the food with the ironic character the client wanted”.
The result is a great example of visual identity being led by the most important, communicative and experiential aspect of the brand. Here the quality, character and detail of the environment sets the tone, is mirrored in part by the custom elements of the typography and its bright colour but given contrast through the use of plenty of space in print.
Fieldwork is a Manchester based digital design and branding agency who specialise in “crafting engaging experiences across digital, web and brand”. Their visual identity, a utilitarian mix of stencil cut logo-mark, a bright yet economical single colour palette, weighty boards and sticker detail, is now complemented by the launch of their self-initied print and digital project A Guide To Making Things, illustrated by Hey.
Jeremy Maxwell Wintrebert is a glassware designer and manufacturer currently working in France with a free hand glass blowing philosophy mastered while traveling internationally across the US and Europe.
Spanish design agency Hey recently developed a new visual identity solution for Jeremy that captures the heat, craft and art of glass blowing through a smart combination of colour and laser cut detail that gives the print work a scorched paper quality – an interesting way to capture the process of molten glass manipulation – the craft qualities of uncoated unbleached materials, coloured rubber bands and hand emboss detail and the juxtaposition of a stencil based industrial utility cut into the classic detail of a serif type choice.