BPO


Orson Burger Kitchen by Anagrama, Mexico

Opinion by Richard Baird.

Logotype and business cards with gold foil detail by Anagrama for San Pedro based burger bar Orson

Taking inspiration from the work of artist Edward Hopper, and the style of the American diners of the 1920s and 1930s, Mexican design studio Anagrama developed an interior and visual identity design for Orson, a restaurant in the city of San Pedro pairing burgers with a wide selection of wines and milkshakes. The project, alongside a distinctive interior design of material detail, contrasting colour and form, also included menus, packaging, business cards, and beer mats.

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H+J by Spy, United Kingdom

Opinion by Richard Baird.

Logo, branding and print by London-based studio Spy for catering business H+J

H+J is a UK independent catering business, established in 2004, that has provided food and catering solutions to venues such as The Cutty Sark, Moët & Chandon, Abbey Road, RIBA and Selfridges. Their services include working lunches and private dining rooms, large scale food courts, cafes and deli bars. London-based graphic design studio Spy worked with H+J to develop a new brand identity that would better express their growing ambitions and help them stand out within a highly competitive industry. This included logo design, still life photography, tone of voice, stationery, business cards, packaging and website design.

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Well Coffee by Bond, Finland

Opinion by Richard Baird.

Brand identity and coffee cups by Bond for Helsinki-based vegetarian café Well Coffee

Well Coffee is a new vegetarian café in the centre of of the Finnish capital of Helsinki. It has a distinctive interior of steel frames and wood surfaces, exposed concrete walls, drilled and CNC cut panels of circles, large menu board, marine lamps and potted plants. These blend the current and utilitarian with the more welcoming. Scandinavian graphic design studio Bond worked with the café on brand identity. This included illustration and custom typography, implemented as signage, across packaging and throughout website. These are linked by wave-like elements, inspired by the symbol associated with cafe’s location in Kaivopiha, and recurring circular detail that makes a connection with interior design.

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