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Superkül by Blok, Canada

Opinion by Richard Baird.

Brand identity and note card by Toronto-based graphic design studio Blok for Canadian architecture firm Superkül

Superkül is an Canadian architectural firm with a portfolio that is described as having an understated boldness, subtlety and spacial richness, and a process that intends to find the essence of each project and remain true to this throughout design and development. Superkül has won many awards and is considered one of Canada’s most progressive architecture firms.

To celebrate their first ten years Superkül worked with Toronto-based graphic design studio Blok on a book that would both serve as a collection of work but also as a reflection of the firm’s unique philosophy and design approach. This was an exercise in discovery and a clarity of positioning which was then expressed materially through subtle paper transitions, finishes and printing techniques. This can be seen here.

Blok follows this up with the launch of Superkül’s new brand identity next week. Where book, in its comprehensive yet singular form could be seen as the strategic component of branding, one that clarified approach and direction, visual identity is the distillation and expression of this across of variety of new assets. These included wordmark, business cards, notebooks, packaging, stationery and website.

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Lorod by Pentagram’s Natasha Jen, United States

Opinion by Richard Baird.

Brand identity and blind embossed business card by Pentagram for fashion brand Lorod.

Lorod is an American fashion label that redefines timeless basics with modern, modular construction, distinctive fabrics and vintage-inspired chic. The designers at LOROD experiment with production methods to give each garment a quirky, personal and one-of-a-kind quality, and utilise new distribution tools to produce collections within the U.S.

This intersection of the classic and contemporary, refined craftsmanship, a utilitarian functionality and quirky personality informed Lorod’s brand identity, designed by Pentagram partner Natasha Jen and her team. This is expressed in the combination of wordmark, colour and form, in messaging and art direction, and the way that these are used across tags, business cards and website.

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Konserthuset Stockholm by Kurppa Hosk, Sweden

Opinion by Richard Baird.

Logo, stationery and posters by Kurppa Hosk for cultural institution Konserthuset and the Royal Stockholm Philharmonic Orchestra

Konserthuset Stockholm is home to the internationally recognised Royal Stockholm Philharmonic Orchestra, and is described as one of Sweden’s most famous and important cultural institutions. Graphic design studio Kurppa Hosk worked with the institution to create a brand identity that would integrate the corporate aspect of venue, one of iconic status and significant cultural legacy, with the passion and dynamism of the orchestra it plays host to. This is achieved through imposing typographic scheme, colour palettes, use of grids and a logo that gives physical gesture graphic form. Brand identity links a variety of assets. These include stationery and business cards, bags, programs, posters, ad campaign, signage and website.

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On Rye by Pentagram’s Michael Bierut, United States

Opinion by Richard Baird.

Brand identity and print by Pentagram for Washington DC sandwich shop On Rye

On Rye is a fast-casual sandwich shop, with a space in the US capital of Washington DC, inspired by the Jewish deli. It has a menu of unexpected recipes that dial down the salt and bumps up the veggies, uses natural and wholesome ingredients, and gives traditional dishes a modern twist. On Rye has an interior that brings a contemporary finesse to retrospective detailing and features a brand identity designed by Pentagram partner Michael Bierut and his team. Brand identity functions on a few different levels. It works as an expression of On Rye’s wholesome menu, honours the origins of the Jewish deli in the US and adds to interior using contrast, in the weight and shape of type, the brightness of colour and the playful qualities of photography within a space of material detail and traditional fixtures and fittings. The project included business cards, menus, wall-coverings, signage and website.

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