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January Moon by Perky Bros, United States

Opinion by Richard Baird

Branding and packaging for teething jewellery brand January Moon by Perky Bros

January Moon is a range of contemporary teething jewellery from American artist and designer Jenny Luckett, created in response to the birth of her son and in the discovery she could no longer wear her favourite pieces. The range intends to satisfy the stylistic sensitivities of modern mothers while also aiding their child’s development. The range is characterised by a variety of large soft forms of both natural material detail and bold contrasting colour. Drawing on these qualities and inspired by the phases of the moon and Matisse, graphic design studio Perky Bros created a visual identity for January Moon rich in pattern, colour and hand cut shapes. This finds a balance between modern art and craft, and what the studio describe as a child-like wonder, and links a variety of assets that included tags, packaging, stationery and business cards.

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Omakase Room by Tatsu by Savvy, United States

Opinion by Richard Baird

Visual identity and scented ceramic gift by Savvy for New York restaurant Omakase Room by Tatsu

Omakase Room by Tatsu is a unique sushi dining experience located on New York’s Christopher Street. The concept is rooted in the centuries-old family traditions of Japanese Executive Chef and host Tatsu Sekiguchi and the celebration of the individual and personal. This can be experienced in the restaurant’s unique and intimate setting, one that seats only eight, and a menu carefully crafted by Tatsu for one evening and for that specific group of eight, based on their mood, curiosities and preferences.

The restaurant features a light interior design of soft bamboo and fabric centred around Japanese minimalist traditions. Materials a few but high quality, the ceiling is low, and the design of the table and layout of chairs lend the restaurant a quiet and earthy material quality with little distraction, and establish an intimacy with the chef, and focuses the mind on the food.

Building on this, design studio Savvy developed a multi-sensory brand identity, with a similar restraint, materiality and discretion. This offers something of its own subtle character but does not detract from the food, while also working in small thoughtful details such as scent and semi-transparent paper that links type with interior. The project included menus, stationery, business cards and a ceramic gift.

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Kristin Jarmund Architects by Snøhetta, Norway

Opinion by Richard Baird

Visual identity designed by Snøhetta for Oslo-based Kristin Jarmund Architects.

Kristin Jarmund Architects is an oslo-based architectural studio with a design philosophy that is focused on using a simplicity of form and a clarity of purpose to address complex problems, while at the same time, allowing for a contextual and human sensitivity. Reduction, as well as the duality inherent to the studio’s work, was the founding principles of their new visual identity, created by Scandinavian studio Snøhetta. This can be seen in the juxtaposition of type and image, and the recurring motif of extracts within both of these.

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