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Maison De Greef 1848 by Base Design

Opinion by Richard Baird.

Logotype, graphic identity and packaging by Base Design for high-end jewellery brand, expert watchmaker and retailer Maison De Greef 1848

Maison De Greef 1848 is a high-end luxury jewellery brand, expert watchmaker and retailer that opened its first shop in 1848 at 24 Rue au Beurr, Brussels. Shortly after De Greef became the official clockmaker for the Belgian National Railway Company and then the supplier of pocket watches for the Belgian Navy.

The brand has built an enduring legacy and weathered many changes over its 170-year life. It remains a family business and is in the hands of its seventh generation. This new generation worked with Base Design to rethink the clichés of the market and develop a new graphic identity. This is characterised by a bold simplicity of type and in words, a contrast of colour and a conviviality of image, and included stationery, packaging, bags and website design.

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Arper 2018 by Clase bcn

Opinion by Richard Baird

Graphic identity, catalogues, notebooks and press packs by Clase bcn for Italian furniture company Arper

Arper is an Italian furniture company producing chairs, tables and furnishings for community, work and home spaces. They seek an elegant resolution of function, form and finish which is founded on a total design philosophy that covers design, production and long-term impact. Arper commissioned Spanish studio Clase bcn to develop and design a new on and offline graphic identity for all their 2018 communications and promotional materials. These included catalogues, notebooks, press packs and tote bags, and were complemented by distinctive art direction and newsprint. These draw on and add to the essential forms and colours of Arper’s Salone del Mobile stand designed by MAIO Architects.

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Hages by The Studio

Opinion by Richard Baird

Logo, stationery, bags, signage and t-shirts by The Studio for Stockholm-based independent electronics retailer Hages

Hages began selling shortwave radios in Stockholm during the 1940s and is one of the oldest of its kind in Sweden. While the retailing of electronic goods has changed dramatically, sold increasingly online and on price by large chains, Hages has remained true to an independent spirit and established and developed a solid reputation.

To coincide with the opening of their second store, Stockholm based The Studio worked with Hages to develop a new graphic identity, moving it from Hages TV & Video to Hage, creating a modern and reductive visual expression and reinforcing this through repetition across signage, stationery, business cards, t-shirts and bags.

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