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Näsby Slottspark by Bedow

Opinion by Richard Baird

Logo and brochure design by Bedow for Swedish property development Näsby Slottspark

Näsby Slottspark is a residential property development located in Täby, a municipality situated north of Stockholm. The development is built around a 17th-century castle and its gardens, and is made up of three distinct structural groupings, Södra Parken, Norra Parken and Strandängarna. Each of these is characterised by a Scandinavian simplicity, lightness and truth to materials inside and out and by their surroundings, a landscape of natural grasses, hedgerows and parkland. This mix of regional legacy, natural beauty and modern structure is expressed by the development’s visual identity, designed by Bedow, through logo design, type choice, illustration and photography online and in the material composition, finish and layout of brochures.

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Enter Arkitektur by Lundgren+Lindqvist

Opinion by Richard Baird

Logo and hand-bound notebooks designed by Lundgren+Lindqvist for Swedish architecture studio Lundgren+Lindqvist

Enter Arkitektur is a Swedish two-office architectural practice located in the cities of Jönköping and Gothenburg. It has a rich history that goes back to the 1950’s and a portfolio that moves between residential housing and commercial building projects.

In response to restructuring and expansion, the practice worked with Lundgren+Lindqvist to develop a graphic identity that would better represent their legacy, contemporary structures and forward outlook. This builds out the arrow of their original identity—maintaining some form of continuity—into a more distinctive and immediate architectural motif, pairing this with type, introducing a broader colour palette and creating a new online platform to showcase Enter Arkitektur’s work.

To mark the launch of their new graphic identity, Lundgren+Lindqvist developed a range of gifts. These included illustrative A5 postcards, gift wrap to coincide with Christmas, knitted scarves, silkscreened tote bags and hand-bound notebooks alongside more formal documents and assets such as brand guidelines, stationery set, business cards and website.

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The East Cut by Collins

Opinion by Richard Baird

Graphic identity and hoarding designed by Collins for the new San Francisco neighbourhood of The East Cut

The East Cut unifies the three distinct downtown San Francisco areas of Transbay, Folsom and Rincon Hill into a single and modern metropolitan community. It is a unique an area, now recognised by Google Maps, that contains the newest and largest building in the city but also those that are the oldest and historically rich. Collins worked to develop a name and graphic identity for this new neighbourhood that would resolve and express its historical context, its reinvigoration and modern outlook. This links a variety of print and digital communications. These included posters, business cards, hoardings, signage and website.

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