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H+J by Spy, United Kingdom

Opinion by Richard Baird.

Logo, branding and print by London-based studio Spy for catering business H+J

H+J is a UK independent catering business, established in 2004, that has provided food and catering solutions to venues such as The Cutty Sark, Moët & Chandon, Abbey Road, RIBA and Selfridges. Their services include working lunches and private dining rooms, large scale food courts, cafes and deli bars. London-based graphic design studio Spy worked with H+J to develop a new brand identity that would better express their growing ambitions and help them stand out within a highly competitive industry. This included logo design, still life photography, tone of voice, stationery, business cards, packaging and website design.

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Konserthuset Stockholm by Kurppa Hosk, Sweden

Opinion by Richard Baird.

Logo, stationery and posters by Kurppa Hosk for cultural institution Konserthuset and the Royal Stockholm Philharmonic Orchestra

Konserthuset Stockholm is home to the internationally recognised Royal Stockholm Philharmonic Orchestra, and is described as one of Sweden’s most famous and important cultural institutions. Graphic design studio Kurppa Hosk worked with the institution to create a brand identity that would integrate the corporate aspect of venue, one of iconic status and significant cultural legacy, with the passion and dynamism of the orchestra it plays host to. This is achieved through imposing typographic scheme, colour palettes, use of grids and a logo that gives physical gesture graphic form. Brand identity links a variety of assets. These include stationery and business cards, bags, programs, posters, ad campaign, signage and website.

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On Rye by Pentagram’s Michael Bierut, United States

Opinion by Richard Baird.

Brand identity and print by Pentagram for Washington DC sandwich shop On Rye

On Rye is a fast-casual sandwich shop, with a space in the US capital of Washington DC, inspired by the Jewish deli. It has a menu of unexpected recipes that dial down the salt and bumps up the veggies, uses natural and wholesome ingredients, and gives traditional dishes a modern twist. On Rye has an interior that brings a contemporary finesse to retrospective detailing and features a brand identity designed by Pentagram partner Michael Bierut and his team. Brand identity functions on a few different levels. It works as an expression of On Rye’s wholesome menu, honours the origins of the Jewish deli in the US and adds to interior using contrast, in the weight and shape of type, the brightness of colour and the playful qualities of photography within a space of material detail and traditional fixtures and fittings. The project included business cards, menus, wall-coverings, signage and website.

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