BPO


Chaos by Socio Design, United Kingdom

Opinion by Richard Baird.

Luxury lifestyle accessory packaging design featuring Colorplan papers and boards by Socio Design for Chaos

Inspired by fashion’s current fascination with customisation, technology and a “sense of light-hearted fun”, creative duo and stylists Charlotte Stockdale and Katie Lyall created Chaos, a new UK luxury lifestyle brand producing limited edition and personalised tech and travel accessories.

Through form and finish, materiality and graphic design, Chaos products, which include phone cases and charms, zips and luggage tags, express the brand’s take on practicality and stylistic desirability, the meeting of technology and fashion, utility and individuality. These are high quality, with a price tag to match (between £76-214), and a favourite with actors Cara Delevingne and Margot Robbie.

London-based studio Socio Design were commissioned by the team at Chaos to create packaging for their collection of deerskin phone cases and luggage tags, gold-plated charms and zips. Using contrasting colour and high quality production detailing, and playing with a tension between the modern and traditional, the digital world and the analogue, these reflect the brand’s playful and “anarchic” approach, and commitment to challenging contemporary luxury standards.

Continue reading this article


Superfly by B&B Studio, United Kingdom

Opinion by Richard Baird.

Illustrative packaging by B&B Studio for Firefly and Mr Lyan non-alcoholic cocktail collaboration Superfly

Superfly is a new limited edition non-alcoholic cocktail, and collaboration between celebrated mixologist Ryan Chetiyawardana, aka Mr Lyan, and naturally revitalising UK juice drink brand Firefly. The cocktail blends redcurrents, aronia berries and grapefruit with botanicals that include green coffee, angelica, wormwood, kola nut and cascara. It features a unique packaging design by London-based B&B Studio that wraps Firefly’s distinctive structural design with bespoke botanical illustration. Superfly will be rolled out in April, initially as a Selfridges exclusive and through Mr Lyan cocktail bars, followed by a wider UK release in May.

Continue reading this article


Summerhill Market by Blok, Canada

Opinion by Richard Baird.

Logotype, illustration and notecards designed by Canadian studio Blok for Toronto based boutique grocery store Summerhill Market

Summerhill Market is a family-run business, managed by the third generation, with premises on Toronto’s Summerhill Avenue and a smaller location—a floral boutique—on Mt. Pleasant Rd. The store has 200 employees, a butchers, bakery and deli, a BBQ in the summer and offers a variety of catering services.

Summerhill Market is admired for its high quality products, and its ability—since 1954—to consistently redefine what it means to be a boutique grocery store. Its commitment to quality is reflected in its extensive range of own-brand products, developed by an in-house executive chef and a team of 80.

With the intention of giving the store a more contemporary voice whilst maintaining its warmth, Canadian studio Blok developed a new brand identity of pastel colour, sans-serif type, moments of illustrative texture and a labelling system that links an extensive line of own brand products. As well as this, Blok also delivered assets that included business cards and stickers, packaging, branded tote bag and notecards.

Continue reading this article