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Talor&Jørgen Coffee by Bielke & Yang, Norway

Opinion by Richard Baird.

Packaging design by Olso-based Bielke & Yang for Norwegian coffee roastery and subscription service Talor & Jørgen

Talor&Jørgen is a Norwegian speciality coffee roastery and coffee subscription service delivering small boxes of freshly roasted beans, sourced from across the globe, to subscribers based on their drinking habits rather than to a schedule. Product naming focuses on bringing to the forefront flavour notes rather than bean provenance, variety and preparation (although this is online and on pack) with the intention of making speciality coffee far more accessible and addressing the divide that exists within the Norwegian market. The range changes seasonally and currently includes Apricot & Black Tea, Blackcurrant & Sugar Snap Pea and Elderflower & Butter, sourced from Kenya and Ethiopia. Talor&Jørgen’s packaging, developed by Oslo-based graphic design studio Bielke & Yang, expresses the accessible intentions of brand and freshness of its coffee in the distinctive pairing of small robust structural choice that holds 250g and the tone and content of Janne Iivonen’s illustrative work.

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Norwegian Structure by Bielke & Yang, Norway

Opinion by Richard Baird.

Logo, branding and print by Oslo-based studio Bielke & Yang for contemporary crafts and design exhibition Norwegian Structure

Structure is an exhibition of Norwegian contemporary crafts and design that began its European journey at Milan Design Week in April 2017 and is currently being held at Norwegische Botschaft in Berlin until April 2017. The exhibition features the work of 26 designers and studios, and covers a variety of products and prototypes; from furniture to lighting, to ceramics, textiles and home accessories. Structure intends to bring to the light the designer and manufacturing partnerships, and the intersection of craft and design, artistry and innovation that characterises the Norwegian creative scene. This intersection is expressed by the exhibition’s brand identity, created by Oslo-based graphic design studio Bielke & Yang, through type and typesetting, illustrative texture and art direction, proportionality, layering and materiality.

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K. Apeland by Bielke&Yang, Norway

Opinion by Richard Baird.

Branding by Norwegian graphic design studio Bielke&Yang for engineering consultancy K Apeland

K. Apeland is a Norwegian independent civil engineering consultancy that specialises in construction technologies, and applies its experience to new builds, remodelling projects and renovation. It has a favour for steel-wood and concrete structures, which has won the consultancy a number of awards, and has a broad portfolio that covers public infrastructure, private offices and housing, as well as viewing platforms, roads, bridges and quays.

Alongside a name change, shortened from Dr. techn. Kristoffer Apeland AS, K. Apeland worked with Oslo based graphic design studio Bielke&Yang to create a new visual identity system. This extended to business card, letterhead, folder, poster, envelope, notepad and grid paper design, with a new website to follow shortly.

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