BPO


BP&O Collections — Business Cards No.13

Selected by Richard Baird.

The Best of BP&O — Business Cards No.13

The thirteenth collection of business cards designed as part of a broader brand identity programme which has been reviewed and published on BP&O. Between them, these highlight how colour, type, form, layout and contrast as well as material choice and print finish contribute to a distinctive and communicative brand identity. This set includes uncoated and coated boards, dyed papers, embossed surfaces and foils. Featured studios include Bedow, Shore, Spy and Socio Design. Be sure to click through to get a sense of how these fit within a broader brand identity program and the communicative intentions that underpin their aesthetic.

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BP&O Collections — Beer Mats & Coasters

Selected by Richard Baird.

The Best of BP&O – Beer Mats & Coasters

An extensive collection of beer mats and coasters created as part of a broader brand identity programme, reviewed and published on BP&O between 2011 and 2016. Between them, these highlight how colour, type, image, shape, material choice and print finish contribute to a distinctive and communicative brand identity. This set includes uncoated and coated boards, photography and illustration, dyed papers, embossed surfaces and foils. Featured studios include Inhouse, Build, Werklig and Bond. Be sure to click through to get a sense of how these fit within a broader brand identity program and the communicative intentions that underpin their aesthetic.

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BP&O Collections — Business Cards No.12

Selected by Richard Baird.

The Best of BP&O — Business Cards No.12

The twelfth collection of business cards created as part of a broader brand identity programme, reviewed and published on BP&O in 2016. Between them, these highlight how colour, type, form and contrast, material choice and print finish, contribute to a distinctive and communicative brand identity. This set includes uncoated and coated boards, illustration, dyed papers, embossed surfaces and foils. Featured studios include Swear Words, Only, Franklyn and Studio South. Be sure to click through to get a sense of how these fit within a broader brand identity program and the communicative intentions that underpin their aesthetic.

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Helbers by Only, United Kingdom

Opinion by Richard Baird.

Logotype and black block foiled tags by Leeds-based graphic design studio Only for Parisian menswear label Helbers

Helbers is a Parisian menswear label created by Paul Helbers, the former Head of Menswear at Maison Margiela and ex-Menswear Director at Louis Vuitton. The label has a carefully curated lookbook of garments and footwear with an unpolished elegance, and feature a subtle contrast of materials. Helbers has secured early acclaim for his AW16 collection, and is due to appear in stores around the world in the coming weeks.

Paul worked with Leeds-based graphic design studio Only to create a brand identity that would clearly express the meeting of what the studio describe as the contemporary and the antiquarian, craftsmanship and utility. This is visually articulated in the simplicity and materiality of identity, type contrast and a limited colour palette that runs across a variety of assets. These included tags, labels, stationery, business cards, hangers, packaging, lookbook and responsive website.

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