BPO


BP&O Collections — Business Cards No.13

Selected by Richard Baird.

The Best of BP&O — Business Cards No.13

The thirteenth collection of business cards designed as part of a broader brand identity programme which has been reviewed and published on BP&O. Between them, these highlight how colour, type, form, layout and contrast as well as material choice and print finish contribute to a distinctive and communicative brand identity. This set includes uncoated and coated boards, dyed papers, embossed surfaces and foils. Featured studios include Bedow, Shore, Spy and Socio Design. Be sure to click through to get a sense of how these fit within a broader brand identity program and the communicative intentions that underpin their aesthetic.

Continue reading this article


Gallery & Co. by Foreign Policy, Singapore

Opinion by Richard Baird.

Logo, print and packaging by Foreign Policy for Singapore-based Gallery & Co.

& Co. links museum shop, a food and drink retailer and cafe housed within the National Gallery Singapore. These share a brand identity designed by Singapore-based graphic design studio Foreign Policy, built around the basic foundations of modern art and design; primary colour, geometric form and repetition, and Grilli Type’s GT Pressura. This runs across and unites a variety of printed materials that includes, but is not limited to, vouchers, packaging, uniforms and posters. Although launched in 2015, Foreign Policy recently documented and published the work, which coincided with the launch of their new website.

Continue reading this article


Royal West of England Academy by Spy, United Kingdom

Opinion by Richard Baird.

Brand identity and blind embossed business cards for Royal West of England Academy by Spy, United Kingdom

Royal West of England Academy brings world-class visual art from around the world to Bristol. It is the city’s first art gallery, the UK’s only regional Royal Academy of Art, and is located in a grand Grade II listed building. RWA worked with London-based graphic design studio Spy to develop a visual identity that would feel relevant and engaging, and re-establish confidence in the institution’s mission, both internally and externally. Spy developed a system that works with a vast library of content, and provides staff with the tools to effectively communicate with visitors and potential patrons. This runs across and links a variety of assets including brochures, posters, business cards and website.

Continue reading this article


BP&O Collections — Beer Mats & Coasters

Selected by Richard Baird.

The Best of BP&O – Beer Mats & Coasters

An extensive collection of beer mats and coasters created as part of a broader brand identity programme, reviewed and published on BP&O between 2011 and 2016. Between them, these highlight how colour, type, image, shape, material choice and print finish contribute to a distinctive and communicative brand identity. This set includes uncoated and coated boards, photography and illustration, dyed papers, embossed surfaces and foils. Featured studios include Inhouse, Build, Werklig and Bond. Be sure to click through to get a sense of how these fit within a broader brand identity program and the communicative intentions that underpin their aesthetic.

Continue reading this article