BPO


BP&O Collections — Business Cards No.15

Selected by Richard Baird.

Business card design ideas for 2017

The fifteenth collection of business cards. Each is part of a broader brand identity programme, reviewed and published on BP&O. Between them, these highlight how colour, type, form, layout and contrast, as well as material choice and print finish, contribute to a distinctive and expressive brand identity. This set covers dyed papers, die cut detail and block foil print finishes. Featured studios include Tsto, Two Times Elliott and Blok. Click through to get a sense of how these fit within a broader brand identity program and the communicative intentions that underpin aesthetic choices. Check out more at BP&O – Collections or subscribe to the series here.

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Hill Of Grace Restaurant by Band, Australia

Opinion by Richard Baird.

Brand identity and blind debossed menu cover by Band for Hill Of Grace Restaurant at Adelaide Oval Stadium

Hill of Grace Restaurant was created by renowned Australian wine maker Henschke and is located at the historic Adelaide Oval. With the intention of elevating experience, Henschke worked with design studio Band to develop a new brand identity that would match the quality of its food and wine, and establish a stronger connection with the roots of the brand, the Henschke vineyard. This is explored through photography, features custom typeface and redrawn logotype, and included the design of menus, stationery, invitations and business cards with a strong material quality in the use of laid paper, textured surfaces and blind emboss and black block foil detail.

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Sant Francesc by Mucho, Spain

Opinion by Richard Baird.

Brand identity by graphic design studio Mucho for Spanish 5-star hotel Sant Francesc.

Sant Francesc is a 5-star hotel located in the Placa Sant Francesc, beside the Church of the Templarios, within the city of Palma on the Spanish island of Mallorca. The hotel is set inside the walls of a restored historical landmark built in a neoclassical style during the 19th century and has 42 rooms and suites. Some of these rooms include wood-beamed ceilings, original frescos and moldings but also feature modern renovation, furnishings and interior design.

Drawing on the symbol of the Templarios, and taking inspiration from the colours and textures of the island, design studio Mucho developed a brand identity for the hotel that conveys something of its modern urban interior, its history and location. This comes through in type and marque, colour and pattern, and in the variety and combination of materials across brochures, stationery, business cards, menus and signage.

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