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Smithey Ironware Company by Stitch, United States

Opinion by Richard Baird.

Brand identity and tags with green paper and white ink detail for Smithey Ironware Company by Charleston based Stitch, United States

Smithey is an ironworks producing kitchenware from its location in Charleston, South Carolina. Smithey’s first product, a 10 inch skillet, features a smooth, non-stick cooking surface, created using a handcrafted method of finishing and polishing. This process was developed in response to the rough, coarse and sandpaper-like finish that proliferates the ironware market, which creates an uneven surface temperature, makes it difficult to cook with and uses a lot of energy.

Stitch Design Company, also based in Charleston, worked with Smithey to develop a visual identity that would extend across website, print communication and tags. Much of this is informed by the robust and crafted qualities of Smithey’s products, but also builds in a touch of character. This is expressed through type, materiality and motif.

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Arde by IS Creative Studio, Peru

Opinion by Richard Baird.

Logotype for Lima-based architecture and design firm Arde by IS Creative Studio, Peru

Arquitectura Diseño y Espacio, abbreviated to Arde, is a Peruvian architecture and design firm creating contemporary structures that have a strong sense of light and space, a preference for the geometric and often juxtapose exposed architectural surfaces with those that are natural and crafted.

Lima-based IS Creative Studio recently worked with Arde on naming and visual identity that would link a variety of assets. These included stationery, business cards, signage and a new website.

Building out from, and as an expression of name, which in Spanish means to burn like a flame (functioning as a metaphor for constant transformation and the growth of the firm), IS Creative Studio created a visual identity that expresses a sense of space, energy and architectural structure through plenty of white, a distinctive neon colour palette and geometric logotype and custom typography.

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The Playlist Co. by Blok, Canada

Opinion by Richard Baird.

Brand identity and cards for Toronto based custom event soundtrack business The Playlist Co. by graphic design studio Blok

The Playlist Co. is a Canadian business providing music management and consulting services, AV construction, live music and playlists for a wide range of spaces and events, nationally and internationally. They are renowned for their encyclopaedic knowledge of music, and have collaborated with a some of Canada’s top hospitality brands, as well as local bars such as Buca, Canoe and Bar Raval.

The Playlist Co. worked with Toronto based graphic design studio Blok to develop a new brand identity that would work across a variety of touch points. These included business cards, posters, stickers and a soon to launch website, linked by a concept described by Blok as having a musicality that mimics the company’s highly curated playlists.

This concept manifests itself subtly in the typesetting of the wordmark and in the blocks of colour, inspired by jazz and soul album covers of the past. These blocks are given subtle shifts in tonality and hue as a way to express the power of music, and its ability to transform space and influence emotion.

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