Opinion by Richard Baird
With a desire to stand out, and in response to the extensive saturation of heritage-related visual cues throughout the German beer market, brewery St. ERHARD worked outside of the country with Swedish studio Bedow to develop a modern graphic identity for three of its brews. Farmer, Mayflower and Saison are premium beers, each of which are crafted, brewed and bottled by St. Erhard in the Bamberg area of Northern Bavaria.
Bedow’s work is characterised by a strong use of contrast, a graphic simplicity and immediacy. This can be seen in the meeting of curvy traditional structure and rectilinear labelling, in the mix of black ink, white substrate and colourful foiling, in the reductive typographical form of the range and the more conventional logotype of St. ERHARD, and finally, the systematic nature of the collection yet the irregularity and playful character of each label.
Opinion by Richard Baird.
Assembly is a new 250,000 sq ft. development project managed by Axa Real Estate, located in London’s Hammersmith, and comprised of 4 office buildings, 3 public squares, bars, restaurants and estate wide amenities. As a business hub the development is strategically positioned between Central London and Heathrow, with easy access to the Underground, road and river networks.
Working with Axa Real Estate, Bell Hammer, CBRE and Knight Frank, graphic design studio Blast, alongside naming, developed a cohesive visual identity system for the entire estate, its offices, retail spaces and public facilities with the intention of creating a sense of place. This was achieved through a stencil cut typographical direction that extends across brochures for the site but also individual buildings, as well as marketing campaign, film and responsive website.