BPO


BP&O Collections — Logotypes

Selected by Richard Baird.

The Very Best in Logotype Design: Gallery & Inspiration — BP&O

A continually updated collection of logotype’s created as part of a new graphic identity design project, reviewed and published on BP&O. Between them, these highlight how sans-serif simplicity and serif flourish, significant character or subtly, implied or actual motion can contribute to a distinctive and communicative brand identity. This selection includes monolinear, extended, condensed, calligraphic, brush drawn and stencil cut examples, and features the graphic design studios Hey, Spin and Bedow, amongst many others. Click an image to get a sense of how each of these logotypes fit within a broader graphic identity and the communicative intentions that underpin their aesthetic. Check out plenty more at BP&O – Collections or subscribe to the series here.

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BP&O Collections — Tote Bags

Selected by Richard Baird.

Creative Tote Bag Design – BP&O Collections

A continually updated collection of tote bags designed as part of a broader graphic identity programme, reviewed and published on BP&O. Between them, these bring to light how colour, type, form, orientation, layout and contrast can make a standard format distinctive and memorable, contribute to an effective graphic identity and catch the eye from a distance. These can function as an expression of belonging, work as low-cost advertising, appeal to our aesthetic sensitivities or, through frequency and proximity, signal a current event.

This post moves between a simple use of logos to those employing patterns and slogans, and covers work for festivals, museums, galleries and universities. Featured studios include Neue, Bunch and Spin. Click through to get a sense of how these fit alongside a variety of other assets and within the context of concept and the communicative intentions that underpin their design.

It is worth noting that the tote bag is often a useful canvas in which to communicate how a graphic identity system might work out in the world, an example of how a dynamic logo adapts to different contexts, or is supported by secondary graphics, copywriting and custom typefaces. Some only make it into production. Here, BP&O mixes the two as a way to inspire, to offer a post of stylistic pleasure and in-use examples. Check out plenty more at BP&O – Collections or subscribe to the series here.

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BP&O Collections — Multi-coloured

Selected by Richard Baird.

BP&O Collections — Multi-coloured Branding & Packaging

A continually updated collection of graphic identities and packaging design work, reviewed and published on BP&O, that feature a distinctive multi-coloured component. Between them, and in conjunction with form and context, these bring to light how the use of three or more colours can catch the eye and convey creative energy without appearing complex or overwhelming. This post includes a variety of print collateral, from business cards and stationery to wine labels and menus, and covers work for design events, restaurants and museums. Featured studios include Collins, Underline Studio and Triboro. Click through to get a sense of how these fit within a broader brand identity program and the communicative intentions that underpin aesthetic choices. Check out plenty more at BP&O – Collections or subscribe to the series here.

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