Campus by MultiAdaptor, United Kingdom
Posted: August 10, 2017 Filed under: Fonts in Use, Graphic Design Reviews, Logo Reviews, Technology | Tags: Brand Guidelines, Brand Identity, Brand Identity Blog, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, British Design, Brochure Design, Design For Print, Design News, Design Opinion, Design Reviews, Design Studio Logos, Designed by MultiAdaptor, Designed in London, Graphic Design, Graphic Design Blog, Logo & Brand Identities for Co-working Spaces, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Material Thinking, Monolinear Typography, Sans-serif Typography, The Very Best Brand Identities of 2017, The Very Best of BP&O, Typography, Uncoated Papers & Cards 6 Comments »Opinion by Richard Baird
Campus is Google’s network of co-working and event spaces for the many start-ups it has and continues to help fund. These are located in London, Madrid, Warsaw, São Paulo, Seoul, and Tel Aviv, with another to open in Berlin soon. The Campus community has over 80,000 members and collectively received over $537 million in funding which has created more than 11,000 jobs. Campus is described by MultiAdaptor, the design studio behind its recent rebranding, as being positioned slightly away from the main Google brand. The studio’s brand identity design for Campus reflects this. It also captures and expresses the startup spirit and energy of the entrepreneurs and founders, employees and investors, who make up the Campus community through a DIY aesthetic of words, images and colour. This approach intends to be democratic in nature and invite participation.
Enea by Clase bcn, Spain
Posted: June 9, 2017 Filed under: Art and Design, Graphic Design Reviews, Logo Reviews | Tags: Brand Book, Brand Guidelines, Brand Identity Blog, Brand Identity Reviews, Branding Blog, Branding Reviews, Brochure Design, Business Card Design, Catalogue Design, Colour in Use: Blue, Coloured Paper, Comb Binding, Design For Print, Design Opinion, Design Reviews, Designed in Barcelona, Edge Painted Detail, Fonts in Use: Noe, From Europe, Furniture Design Logos, Graphic Design, Graphic Design Blog, Homeware, Logo Design Inspiration, Logo Design Resource, Logo Designs, Material Thinking, Serif Logotypes, Spanish Design, Stationery Design, The Best Brand Identities of 2015, The Best Business Cards of 2015, The Best Logo Designs of 2015, Typography, Uncoated Papers & Cards, White Ink 1 Comment »Opinion by Richard Baird.
Enea is a contemporary furniture manufacturer, located in Spain’s Basque Country, collaborating with respected designers such as Josep Lluscá, Gabriel Teixidó and the trio Lievore Alhterr Molina. Enea has a distinctive catalogue of versatile, comfortable and durable products, developed for both the private and commercial markets, with unique character in their play with form, colour and texture.
With a desire to differentiate itself from its competitors, and with the intentions of avoiding industry clichés, Enea worked with Barcelona-based graphic design studio Clase bcn to create a new visual identity that would articulate, through image and type, colour and materiality, the company’s Basque origin and unique products in a distinctive and contemporary fashion and, using a striking spartan style, reference industrial manufacturing.
The project extended to business cards, brand guidelines, product brochures and company catalogue, and was launched alongside Enea’s latest range which coincided with the Milan Furniture Fair.
This post, an update to the original from 2015, features all new project images, a more extensive look at art direction, stationery and both product and company brochures, photographed as part of Clase bcn’s new website.
H+J by Spy, United Kingdom
Posted: March 21, 2017 Filed under: Food and Drink, Graphic Design Reviews, Logo Reviews | Tags: Art Direction, Brand Book, Brand Guidelines, Brand Identity Blog, Brand Identity Reviews, Branding Blog, Branding Reviews, British Design, Business Card Design, Catering Logos, Design For Print, Design Opinion, Design Reviews, Designed by Spy, Designed in London, Die Cut Design Detail, Geometric Pattern, Graphic Design, Graphic Design Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Patterns, Sans-serif Typography, Stencil, Stencil Cut Logotypes, Still Life in Brand Identity Design, The Best Business Cards of 2017, The Best Logo Designs of 2017, The Very Best Brand Identities of 2017, The Very Best Logo Designs of 2017, The Very Best of BP&O, Typography, Unbleached Materials 2 Comments »Opinion by Richard Baird.
H+J is a UK independent catering business, established in 2004, that has provided food and catering solutions to venues such as The Cutty Sark, Moët & Chandon, Abbey Road, RIBA and Selfridges. Their services include working lunches and private dining rooms, large scale food courts, cafes and deli bars. London-based graphic design studio Spy worked with H+J to develop a new brand identity that would better express their growing ambitions and help them stand out within a highly competitive industry. This included logo design, still life photography, tone of voice, stationery, business cards, packaging and website design.
