BPO


Erik Penser Bank Cookbook by Bedow, Sweden

Opinion by Richard Baird.

Cookbook Christmas gift by Bedow for Erik Penser Bank 2016

Erik Penser Bank provides its clients with independent financial advice and a high-level of personal service. While large banks do provide similar services, Erik Penser Bank is Sweden’s only dedicated private banking business.

Professionalism, experience and an individualised service practice is expressed throughout the bank’s visual identity, created by Bedow, in the personable and less corporate association and aesthetic qualities of a new monogram. This then informs some distinctive pictograms, is paired with a custom typeface and set across uncoated papers and boards.

Bedow continue to work with Erik Penser Bank, drawing its brand identity across a Christmas gift for the bank’s clients; a cookbook that holds eighteen recipes from the resident chef. Titled Matnyttiga råd, this is a limited edition 130×210 mm hardbound book of 32 pages with a green fabric cover and a white block foil print finish.

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Hidden Characters by RE, Australia

Opinion by Richard Baird.

Brand identity and branded pencil boxes for Sydney-based PR firm Hidden Characters by RE, Australia

Hidden Characters is the latest PR offering from international advertising agency network M&CSaatchi. It replaces/is an evolution of Bang PR, developed in response to the changing public relations landscape.

With the advent of social media and the subsequent growth of non-traditional influencers and an increase in inauthentic product placement, Hidden Characters intends to make sure that their client’s reach is handled in an ethical and authentic way.

Sydney-based graphic design studio RE worked to created a brand identity for Hidden Characters that articulates this intention with a concept that makes a connection between the hidden characters that shape how text appears and the creative behind the scenes shaping of a brand’s public perception. The idea of the seen and unseen plays out in a number of ways in print, and links business cards, headed paper, stationery and brochure.

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Gallery & Co. by Foreign Policy, Singapore

Opinion by Richard Baird.

Logo, print and packaging by Foreign Policy for Singapore-based Gallery & Co.

& Co. links museum shop, a food and drink retailer and cafe housed within the National Gallery Singapore. These share a brand identity designed by Singapore-based graphic design studio Foreign Policy, built around the basic foundations of modern art and design; primary colour, geometric form and repetition, and Grilli Type’s GT Pressura. This runs across and unites a variety of printed materials that includes, but is not limited to, vouchers, packaging, uniforms and posters. Although launched in 2015, Foreign Policy recently documented and published the work, which coincided with the launch of their new website.

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YO! by Paul Belford Ltd, United Kingdom

Opinion by Richard Baird.

Brand identity, illustration and chopstick packaging for restaurant chain Yo! Sushi designed by London-based Paul Belford Ltd.

London-based graphic design studio Paul Belford Ltd. worked with UK restaurant chain YO! Sushi, now Yo!, to rebrand, as it expands into the US, the Middle East and further into Europe. This included an updated logo together with an extensive 200 page brand book, presented in a bespoke Japanese bento box, that covered a variety of new assets. The brand book covers menus, packaging, signage and illustrative noren curtains, as well as a guide to art direction.

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