BPO


Campus by MultiAdaptor, United Kingdom

Opinion by Richard Baird

Brand identity and brochure design by MultiAdaptor for Google's co-working and event space concept Campus

Campus is Google’s network of co-working and event spaces for the many start-ups it has and continues to help fund. These are located in London, Madrid, Warsaw, São Paulo, Seoul, and Tel Aviv, with another to open in Berlin soon. The Campus community has over 80,000 members and collectively received over $537 million in funding which has created more than 11,000 jobs. Campus is described by MultiAdaptor, the design studio behind its recent rebranding, as being positioned slightly away from the main Google brand. The studio’s brand identity design for Campus reflects this. It also captures and expresses the startup spirit and energy of the entrepreneurs and founders, employees and investors, who make up the Campus community through a DIY aesthetic of words, images and colour. This approach intends to be democratic in nature and invite participation.

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Enea by Clase bcn, Spain

Opinion by Richard Baird.

Visual identity and stationery for furniture design and manufacturing business Enea designed by Clase bcn

Enea is a contemporary furniture manufacturer, located in Spain’s Basque Country, collaborating with respected designers such as Josep Lluscá, Gabriel Teixidó and the trio Lievore Alhterr Molina. Enea has a distinctive catalogue of versatile, comfortable and durable products, developed for both the private and commercial markets, with unique character in their play with form, colour and texture.

With a desire to differentiate itself from its competitors, and with the intentions of avoiding industry clichés, Enea worked with Barcelona-based graphic design studio Clase bcn to create a new visual identity that would articulate, through image and type, colour and materiality, the company’s Basque origin and unique products in a distinctive and contemporary fashion and, using a striking spartan style, reference industrial manufacturing.

The project extended to business cards, brand guidelines, product brochures and company catalogue, and was launched alongside Enea’s latest range which coincided with the Milan Furniture Fair.

This post, an update to the original from 2015, features all new project images, a more extensive look at art direction, stationery and both product and company brochures, photographed as part of Clase bcn’s new website.

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H+J by Spy, United Kingdom

Opinion by Richard Baird.

Logo, branding and print by London-based studio Spy for catering business H+J

H+J is a UK independent catering business, established in 2004, that has provided food and catering solutions to venues such as The Cutty Sark, Moët & Chandon, Abbey Road, RIBA and Selfridges. Their services include working lunches and private dining rooms, large scale food courts, cafes and deli bars. London-based graphic design studio Spy worked with H+J to develop a new brand identity that would better express their growing ambitions and help them stand out within a highly competitive industry. This included logo design, still life photography, tone of voice, stationery, business cards, packaging and website design.

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