Brand Guidelines

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The Conference Company by Studio South

Opinion by Richard Baird

Graphic identity and brand guidelines by Studio South for The Conference Company

The Conference Company (TCC) specialises in the design, organisation and execution of large-scale conferences throughout New Zealand and Australia. They also apply this expertise to award ceremonies under the name The Awards Company. It is a strategically interesting delineation yet a straightforward naming practice. Expressing what either company does was clearly not an issue, however, in a fast moving industry, where innovation is essential, the graphic identities of The Conference Company and The Awards Company had grown tired. With this in mind, TCC founder Jan Tonkin commissioned Studio South to help clarify company values, understand future ambitions and explore how to position them as innovative thinkers and leaders in their field. The result is a new logotype, pattern, colour palette and governing system that both defines and unites both companies under a distinct new visual language. This links stationery, print communications, posters, name badges and signage.

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Morris+Company by Bob Design

 Opinion by Richard Baird

Naming, logotype, tote bags, stationery, brand guiedlines and brochures by Bob Design for architectural practice Morris+Company

Morris+Company dovetails the individual strengths of founder Joe Morris and the talents of a wider company of designers. This is expressed by a recent renaming, moving from Duggan Morris Architects to Morris+Company, and throughout the studio’s new graphic identity, designed by Bob Design. This is codified within a brand guidelines document of type, imagery, texture, pattern, words (by Emma Keyte) print finish and material experimentation implemented across signage, tote bags, stationery, business cards, brochure and website.

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Enter Arkitektur by Lundgren+Lindqvist

Opinion by Richard Baird

Logo and hand-bound notebooks designed by Lundgren+Lindqvist for Swedish architecture studio Lundgren+Lindqvist

Enter Arkitektur is a Swedish two-office architectural practice located in the cities of Jönköping and Gothenburg. It has a rich history that goes back to the 1950’s and a portfolio that moves between residential housing and commercial building projects.

In response to restructuring and expansion, the practice worked with Lundgren+Lindqvist to develop a graphic identity that would better represent their legacy, contemporary structures and forward outlook. This builds out the arrow of their original identity—maintaining some form of continuity—into a more distinctive and immediate architectural motif, pairing this with type, introducing a broader colour palette and creating a new online platform to showcase Enter Arkitektur’s work.

To mark the launch of their new graphic identity, Lundgren+Lindqvist developed a range of gifts. These included illustrative A5 postcards, gift wrap to coincide with Christmas, knitted scarves, silkscreened tote bags and hand-bound notebooks alongside more formal documents and assets such as brand guidelines, stationery set, business cards and website.

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