BPO


Nicholas Architects by Strategy, Australia

Opinion by Richard Baird.

Branding for Nicholas Architects by Strategy Design, New Zealand

Nicholas Architects is an Australian architecture studio working within both the private and public sectors from its offices in the city of Sydney. The studio has a portfolio of community centres, golf clubs, ambulance stations, sports terraces and university campuses, amongst a variety of other structures and spaces. Nicholas Architects commissioned Strategy to develop a new visual identity treatment—which was recently announced as a finalist in this year’s Best Awards—that included monogram and logotype design, business cards, brand guidelines, brochure and website.

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VBMS by Studio Dumbar, Netherlands

Opinion by Richard Baird.

VBMS logo, visual identity and stationery by Studio Dumbar.

Visser & Smith Marine Contracting is the market leader for subsea power cable installation in Europe. It provides and lays grid-to-grid connections for offshore wind farms and similar facilities. Following investment from and partnership with dredging and marine experts Boskalis, Studio Dumbar worked with VMSC, now named VBMS (VolkerWessels Boskalis Marine Solutions), to provide strategy, brand identity design and creative direction that would help launch this new partnership onto the international market place. This included brochures, business cards, stationery and signage.

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Enea by Clase bcn, Spain

Opinion by Richard Baird.

Catalogue for furniture design and manufacturing business Enea designed by Clase bcn

Enea is a contemporary furniture manufacturer with a site in the Basque Country. Collaborating with designers Josep Lluscá, Gabriel Teixidó and the trio Lievore Alhterr Molina, Enea has developed a catalogue of versatile, comfortable, durable and functional products for the private and commercial markets.

Seeking to differentiate itself from its competitors and with a desire to avoid cliches of the industry, Barcelona based graphic design studio Clase bcn developed a distinctive brand identity treatment for Enea that reflects the company’s Basque origin in a distinctive and contemporary fashion and, using a striking spartan style, references industrial manufacturing. This was visualised through type, colour, image contrast and print, and launched alongside Enea’s latest range which coincided with the Milan Furniture Fair. The project extended to business cards, brand guidelines and brochure.

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