BPO


VBMS by Studio Dumbar, Netherlands

Opinion by Richard Baird.

VBMS logo, visual identity and stationery by Studio Dumbar.

Visser & Smith Marine Contracting is the market leader for subsea power cable installation in Europe. It provides and lays grid-to-grid connections for offshore wind farms and similar facilities. Following investment from and partnership with dredging and marine experts Boskalis, Studio Dumbar worked with VMSC, now named VBMS (VolkerWessels Boskalis Marine Solutions), to provide strategy, brand identity design and creative direction that would help launch this new partnership onto the international market place. This included brochures, business cards, stationery and signage.

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Enea by Clase bcn, Spain

Opinion by Richard Baird.

Catalogue for furniture design and manufacturing business Enea designed by Clase bcn

Enea is a contemporary furniture manufacturer with a site in the Basque Country. Collaborating with designers Josep Lluscá, Gabriel Teixidó and the trio Lievore Alhterr Molina, Enea has developed a catalogue of versatile, comfortable, durable and functional products for the private and commercial markets.

Seeking to differentiate itself from its competitors and with a desire to avoid cliches of the industry, Barcelona based graphic design studio Clase bcn developed a distinctive brand identity treatment for Enea that reflects the company’s Basque origin in a distinctive and contemporary fashion and, using a striking spartan style, references industrial manufacturing. This was visualised through type, colour, image contrast and print, and launched alongside Enea’s latest range which coincided with the Milan Furniture Fair. The project extended to business cards, brand guidelines and brochure.

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The National Insti­tute of Dra­matic Art by Maud, Australia

Opinion by Richard Baird.

Black block foiled corporate handbook designed by Maud for The National Insti­tute of Dra­matic Art

The National Institute of Dramatic Art is a national education and training organisation for the performing arts in Australia, and is respons­ible for developing the talents of some of the country’s biggest stars. With the continued demo­crat­isa­tion of per­form­ance through digital platforms such as Youtube, and concerns that this had the potential to undermine NIDA’s con­ser­vatoire approach, NIDA pursues a tech­nical mas­tery as a way to preserve a high stand­ard of education.

NIDA looked to design studio Maud to help redesign its visual identity system in a way that help a world-renowned organisation maintain its international presence, prominence and authority within an increasingly accessible field, and broaden its appeal beyond the dramatic arts to include per­form­ance skills across a wide range of industries. The project included logotype, signage, prospectus, business cards, brand guidelines and brochure.

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