Opinion by Richard Baird.
Eden Project is visitor attraction set within in a former mineral pit in the county of Cornwall, England. It houses a diverse collection of plant and flower species collected from around the world, cared for under two large geodesic biodomes that maintain artificial Mediterranean and tropical climates. The bigger of the two domes is home to the largest indoor rainforest in the world. Eden Project hosts a variety of seasonal events throughout the year and is involved in the development of community programmes.
Design studio Believe In worked with the attraction to create the brand identity for Big Lunch Extras, a series of events designed to help individuals across the UK create positive change within their communities, and builds on The Big Lunch, a 3 year Lottery Fund and Halifax supported initiative that looks to bring people and their neighbours together in a simple act of community, friendship and fun.
Working with illustrator Parko Polo, Believe In’s solution connects to the idea of places and conversations through a rich and convivial illustrative approach, one that also subtly references the Eden Project’s famous structures, and extends across print communication, promotional merchandise, wayfinding, display materials and online experience.
Opinion by Richard Baird.
Gras and Groves-Raines Architects are Edinburgh-based architecture practices, and two branches of the same organisation. Gras explores experimental routes and works within commercial, public and private developments as well as exhibitions, while Groves-Raines Architects takes a more traditional approach, specialising in the conservation and restoration of existing buildings. Although their fields of expertise differ, both are bound by the shared values of a high quality holistic approach from design through to execution, and favour craftsmanship and fine detail. These values informed the development of a new cohesive brand identity for both practices, managed by design studio Graphical House, and which included logotypes, stationery, business cards and brand guidelines.
In response to the financial crash the Terra-Gruppen, a Norwegian financial group owned by and in alliance with 80 local banks, looked to take positive steps to reaffirm its commitment to local customers and the continued contribution it makes to the growth and development of the communities it serves. This came in the form of a rebranding exercise that led to the name Eika and the creation of a new visual identity system, developed by design studio Mission, that extended across print, digital and environmental experiences. While leveraging many of the corporate responsibility, accessibility and locality design cues that now saturate the industry, Mission adds a little craft into the mix with uncoated papers, blind embossed detail, a bright but limited number of spot colours and a bespoke typeface.